Tom Brady is launching an NFT company

TB12 Performance & Recovery Center Grand Opening Event
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The ultra-rich get ultra-richer.

Buccaneers quarterback Tom Brady is creating an NFT company. Via, the endeavor — dubbed Autograph — will bring together stars from sports, entertainment, fashion, and pop culture to develop unique digital collectibles.

“Autograph will bring together some of the world’s most iconic names and brands with best in class digital artists to ideate, create and launch NFTs and ground-breaking experiences to a community of fans and collectors,” Autograph co-founder and CEO Dillon Rosenblatt said, via

Brady and Rosenblatt will serve as co-chairs. The company’s advisory team includes Apple senior V.P. Eddy Cue, Lionsgate CEO Jon Feltheimer, Live Nation Entertainment CEO Michael Rapino, DraftKings co-founders Jason Robins and Paul Liberman, Cameo CEO Steven Galanis, Dodgers, Warriors co-owner Peter Guber, DraftKings North America President Matt Kalish, and others.

NFTs are unique digital content linked to the blockchain. An NFT, as someone who knows the industry far better than me recently explained it (and I think I’m actually starting to understand it), is like buying the master recordings of an album or the original version of a painting. It’s a collectible, but instead of hanging on a wall or sitting on a shelf it resides in a digital wallet.

22 responses to “Tom Brady is launching an NFT company

  1. Now, you too, can store your very own, personalized, avocado ice cream recipe, on your phone, for seven grand.

  2. Those are some heavy hitters, but this idea that it will sit in a digital wallet, and will not take physical form might not appeal to the average collector who is a memorabilia madman. Many collectors enjoy having their collection on display, and being able to physically hold their items. How will this work for them? Oh hold on wanna see something cool let’s go over here to my computer…Nah I’ll pass

  3. It’s why BB walked. Brady is more concerned about attention and ego.

    Aaron Rodgers now flexing his muscles and enjoying toying with Packets fans after watching Brady’s antics.

  4. To understand think of a letter that George Washington wrote. The NFT equivalent would be an email from a current President.

  5. Surely humanity has something more useful it can be doing than buying and selling “original” tweets

  6. Even when Gordon gecko said “The illusion has become real” wouldn’t have seen NFTs coming. Atleast his paintings were physical objects.

  7. This is the dumbest thing I have ever heard of. At least if you’re rich, you could conceivably withdraw all your money and actually touch it. I think we’re a bit far off from having the kind of trust this digital mess would require, at least beyond iTunes and all that.

  8. Everyone knows a fool and his money are soon parted. But most don’t consider where that money goes. Here’s another example that answers that question.

  9. It’s not like buying “the original version of a painting.” An NFT is a bunch of 0s and 1s existing nowhere. A painting is paint on a surface, a tangible thing. This is just another way for MMTBs* to spend. At least NFTs don’t eat like racehorses. *More Money Than Brains

  10. Unfortunately this is becoming a HUGE thing right now in the NBA. Obviously the rest of the league’s (NFL, NBA, NHL, ect.) will follow suit for the money grab. Obviously Brady and company are getting into the mix to buy low and sell EXTREMELY high. Basically the ultra rich, getting even richer.

    Honestly for me, it’s a bad look for Brady. His fan boys talk about him not caring about money, just wanting to win. This blows that out of the water, this is clearly about making a massive amount of money. (See TB12 company) Now if he donated all of the profit’s to charity’s or some good cause, I’d be happy to eat my words. But I just don’t see that happening. I just don’t get how the ultra rich still feel the need to become even richer, often off of the back of hard working, low paid workers. How much do the rich need, when so many low and middle class people are struggling.

  11. Everybody remember thinking Bitcoin was stupid? One Bitcoin at the moment is worth $58,075.87. This works under the same style of system and not the first I have heard of it. I know this is already being done with artwork. Laugh now but wait a few years and see where this ends up.

  12. I’m going to pay Tom Brady to ask the Lionsgate CEO to talk to Hugh Jackman so he can paint me a picture and his manager can upload it to the cloud so I can download it and own the original copy and perhaps print duplicates for myself, send to other people (as copies), or simply brag about owning a Hugh Jackman original digital painting that nobody will ever see in hard copy because… why not. Art.

    This sounds so ridiculous it must be a tax write off or something.

  13. Like an original “what?” as far as sports go? A video that will just end up on youtube? When you go to sell it on Pawn Stars I don’t think you’ll make very much.

  14. People can do whatever they want with their money, but I can’t help thinking they’re idiots if they spend it on NFTs.

  15. I don’t collect jack from celebrities. Thank goodness Brady is wasting his time and money on a venture that I won’t be contributing.

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