NFL announces first sportsbook partnerships

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When NFL Commissioner Roger Goodell spoke to the media after the league announced its new broadcasting contracts last month, he said the league would “find ways we can engage fans through legalized sports betting” during the life of those deals.

That continued a major shift in attitude for a league that had long worked to avoid any connection with gambling and that shift grew even larger on Thursday. The NFL announced their first-ever sportsbook partnerships with Caesars Entertainment, DraftKings, and FanDuel.

The multi-year agreements make the three companies official sports betting partners of the league and give them the ability to use NFL marks. The league’s announcement says they will also “engage with fans through NFL-themed free-to-play games” and integrate betting content into NFL properties.

“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals,” NFL chief revenue officer and executive vice president of NFL partnerships Renie Anderson said in a statement. “Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love.”

Twenty-five states and Washington D.C. have legalized sports betting while many other states are working on bills that would lead to legalization. As they do, the ties between the NFL and gambling will only grow.

28 responses to “NFL announces first sportsbook partnerships

  1. Another sad landmark in league history.

    When it becomes only about money, who will be left to care?

  2. It’s always been about the money. At least they’re being transparent about it now.

    The only difference is now the reviews from upstairs will be much less so…

  3. At the height of their Hall of Fame careers, Packers running back Paul Hornung and Lions defensive lineman Alex Karras were suspended by the NFL for ONE YEAR for betting on games.

    Now the NFL is in bed with Satan.

  4. So when the next bad call happens immediately the only thing we as fans will think of is the wager on the game, and whether or not money is influencing the call

  5. That’s nice, I guess…But it seems to me that the NFL should be trying to forge a “partnership” between them & their players union. Despite having just signed an agreement, they don’t seem to be on the same page this year regarding off-season workouts.

  6. bird33 says:
    April 15, 2021 at 6:10 pm
    Over/under 1st time player accused of fixing a game. 3-years. Up over. Down under.


    I went over, as the NFL isn’t going to play it’s hand too early. Especially with more states authorizing sports betting.

  7. I’ve been slowly turning off professional sports over the past several years, but this will accelerate it. I have no desire to watch a sport where the league is in bed with gambling books.

    People have thought it was scripted for many years now, now it might just get that way.

  8. Baseball was founded by betting too. It’s only fitting for football to become a similar scam.

  9. Now you know the fix is really in. Desperation from the NFL doesn’t make the game better. When no one cares about the teams, just the outcomes, you’ve lost your fan base. Hello futball.

  10. remember the time time when the league saw fantasy football like it was the devil trying to violate their holy sanctum? Until they saw how much money they can make with it. Same thing with sports betting. It’s all against their “core values” unless NFL gets their cut. The last bastion is selling ad space on jerseys and helmets. It’s gonna happen. Guaranteed. By the end of the decade we’re gonna see at least 1 ad on a jersey. The pandemic makes is much easier for the owners to push their case (loss of revenue etc). And league will get their cut

  11. Why are so many people opposed to the NFL making more money? It is a business. When it makes more money, the players make more money, the communities that own the stadiums and casinos increase their taxes, the workers around the league make more, the restaurants that offer NFL football make more and most people who enjoy the game have more opportunities to experience it. Even NFL themed websites like this one get more traffic and thus make more money. Why is everyone so opposed to growth? The overall jealousy of others success in this country is out of control.

  12. Most people won’t be fans of teams. The casual follower will be a fan of outcomes. It started with fantasy football. This is the next step.

  13. Booze used to be illegal. Gambling is in transition. We saw all kinds of beer commercials during games. Everything is going to be ok. We’re all grown ups now. We don’t need mommy or government holding our hands all the time. I have friends that can’t watch a sporting event without having a bet down. I also have friends that partially look at sports as a drinking occasion. We can be in denial, but the NFL owners are businessmen, too. As long as they’re not breaking any laws, why not get in on the betting action. I don’t think the credibility will drop one iota. We see funny stuff going on with game changing calls all the time, yet we keep coming back. We’re all big boys and girls. It’s going to be ok.

  14. harryhodag says:
    April 15, 2021 at 5:29 pm

    At the height of their Hall of Fame careers, Packers running back Paul Hornung and Lions defensive lineman Alex Karras were suspended by the NFL for ONE YEAR for betting on games.

    Now the NFL is in bed with Satan.


    Just to clarify your statement about Alex Karris and Paul Hornung, Hornung said he was betting $50 to $100 with friends and Karris was found to have bet $50 to $100 6 times.
    They weren’t betting with bookies or anything like that.
    Your point about the NFL and gamblers being in bed together now is totally accurate, though.

  15. Here is what all NFL fans should realize. The NFL would sell Lombardi Trophies to make money. All they care about is money. They don’t care about the integrity of the league, they don’t care about the health of the players, and they don’t care about the fans except to squeeze them for all the money they can get out of them.
    We — the NFL fans — are gluttons for punishment. No matter what the NFL does to ruin the game, we show up and fork over our hard earned money to them. They know it, and we all should know it, too.

  16. Europe has had legalized sports betting for ages, and sports books sponsor teams pretty frequently (and fairly recently 4 teams in the Italian Serie A got busted in a match fixing scandal). And so the NFL has gone from Romo being forbidden to attend a card convention in a casino – what, 10 years ago? – to this.

    Of course there is a large amount of hypocrisy on the NFL’s part in all this. Players, coaches and journalists may get all misty-eyed at HoF ceremonies talking about “football is life” and what the game means to them and whatever, but the 32 owners have one agenda, which is money.

    I don’t know what the over/under is, bird33, but the NFL has a LARGE population of bubble players who aren’t making millions of dollars and who might cling to a career for a few years, at best. Those are the guys who will be targeted by outside forces, or who may be more likely to try to supplement their income by betting, and if they get behind they can potentially be leveraged by bad people.

    On one hand it feels inevitable that we would reach this point, and on the other it feels like, as gopack12go said, opening Pandora’s Box.

  17. I hope the NFL negotiates some provisions for pushes on games that end on controversial calls or calls that replay does not overturn. It all goes to the integrity of the game. The NFL cannot expand teams, playing abroad does not add that much money so gambling really offers the best option to raise more money for the NFL. I hope they are able to do it responsibly.

  18. stonedwhitetrash says:
    April 16, 2021 at 11:04 am

    “The times they are a changin.” ~ Bob Dylan. ~


    Bob Dylan was right. Unfortunately, they don’t always change for the good.

  19. I love all the people here that think this means betting will now infiltrate the NFL. As if it hasnt done so well before now. The Internet and offshore books were taking massive bets for at least 20 years, sorry to break it to you. The only difference is that now we may be able to see what teams are getting the money in the books.

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