NFL draft draws 12.5 million viewers

2021 NFL Draft
Getty Images

The first round of the 2021 NFL draft drew 12.5 million viewers on television, a big number at a time when television audiences are increasingly splintered.

It was the second-most watched draft ever, second only to last year’s draft, which drew 15.3 million viewers at a time when the COVID-19 pandemic had just shut down most of the world and there was essentially nothing competing with the draft on television.

The audience consisted of 6.5 million viewers on ESPN, 4.2 million viewers on ABC and 1.9 million viewers on NFL Network.

The draft drew more viewers than Sunday’s Academy Awards, more viewers than any game of last year’s NBA Finals, and more viewers than five of the six games of last year’s World Series. The NFL dominates everything else on television.

13 responses to “NFL draft draws 12.5 million viewers

  1. But people stopped watching because they didn’t stick to sports. Shocking that wasn’t true.

  2. I watched NFL Network all night. Couldn’t near to watch ‘Greeny’ all night. Actually, I’m very surprised the NFL Network’s number was so low.

  3. rxv5854 says:
    April 30, 2021 at 5:58 pm
    But people stopped watching because they didn’t stick to sports. Shocking that wasn’t true.

    —The NFL draft is my favorite event in sports. I turned it off before the 1st pick was made. There was no interest in hearing about vaccinations. Bombarded with that everywhere I turn, and the last place I need to hear about it is during my favorite event. First time I’ve missed the first round in the last couple of decades.

    The ratings were down and to think that had nothing to do with it is questionable. I’m as rabid of a draft fan as there is and I tuned out completely.

  4. molten says:

    April 30, 2021 at 6:25 pm

    rxv5854 says:
    April 30, 2021 at 5:58 pm
    But people stopped watching because they didn’t stick to sports. Shocking that wasn’t true.

    —The NFL draft is my favorite event in sports. I turned it off before the 1st pick was made. There was no interest in hearing about vaccinations. Bombarded with that everywhere I turn, and the last place I need to hear about it is during my favorite event. First time I’ve missed the first round in the last couple of decades.

    The ratings were down and to think that had nothing to do with it is questionable. I’m as rabid of a draft fan as there is and I tuned out completely.
    ————-
    The ratings are “down” from the highest watched draft ever. That said EVERYTHING is going down year-over-year in ratings whether talking about scripted hit shows, award shows or other events. Follow any tv site with daily ratings and year-over-year as people continually cut the chord and find other ways to watch the ratings go down.

  5. rxv5854 says:
    April 30, 2021 at 5:58 pm
    But people stopped watching because they didn’t stick to sports. Shocking that wasn’t true.
    ———————

    I stopped watching the NBA and MLB for those reasons. The NFL is an entirely different animal.

  6. Of those who watched, no one actually knew who the Cowboys picked until the tv feed showed Parsons’ party!

  7. The way I calculate it, it takes about 15 seconds to make one announcement. Take that times 32 and you get 8 minutes of action. The rest of the time is listening to if, ands and butts.
    And commercials. Not my thing.

  8. @Sunday Swami…

    The NFL is and always has been an outlier as far as ratings. What happens with other TV ratings aren’t relevant. The comparison most apt is NFL year-over-year ratings and those were down, significantly so.

    The point of my first reply was to show that rabid draft people like me did, in fact, tune out based on hearing the word(s) vaccinated, fully-vaccinated. I was texting back in forth with a buddy of mine who used to rep NFL clients. We were fired up to see what was going to transpire. All fired up and locked in like usual… Before Goodell stood up to announce the Jags on the clock, I turned off the TV to the NHL. Heard the word vaccination several times and told my buddy if I heard it again, I was out for the night. I heard it seconds after that, and turned it off. Sucks, but who needs that when you hear it no matter where you turn? I don’t. So, I didn’t even though it killed my evening and the fun night I had planned for quite some time.

    If I did that, so did others.

  9. More than the oscars by about 30%, impressive considering almost everyone is a movie fan but not all are like us lunatics and fans of the NFL.

  10. The Academy Awards is an apt comparison to the NFL Draft. They both last at least twice as long as they should, and the next day you can’t remember much of what happened.

  11. @molten-
    Except what your saying isnt true, what your trying to say is no NFL fans cut the chord when it comes to cable which is how ratings are determined. Your correct that the nfl is an outlier as it has been and CONTINUES to be the top rated programs but every single program goes down as streaming services as well as other ways to watch increase which DO NOT account in the ratings. If the NFL no longer had the top rated programs then you would be 100% correct but that’s not the case and I cant help you anymore than I have since you seem to want to stay uninformed and ignore actual facts.
    Also I dont believe 1 second on your supposed “buddy who used to rep nfl clients” as a way for you to try to give credence to what your saying but it doesn’t. It does however show that if it were a real person thats why they dont represent anyone anymore if they cant focus when there are a few words they dont want to hear. Negotiations would go real well.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.