CFL’s Edmonton franchise becomes the Elks

Edmonton Elks

Last July, the Edmonton Eskimos initially announced that the CFL franchise would keep its name. Later that month, it reversed course, using “EE” as a placeholder until a new name is selected.

The new name has been selected, and revealed. Meet the Edmonton Elks.

The colors (green and yellow) are unchanged. The helmet decal consists of elk antlers, not the Elks logo.

Elks gear is available here. The CFL, which shut down in 2020 due to the pandemic, is targeting an August 5 return, subject to governmental approval. As anyone who has watched any of the Stanley Cup playoffs knows, the games in Canada still have no fans.

“Institutions are being renamed around the world,” Edmonton board chairperson Janice Agrios said last July. “The change to our name is part of a sweeping societal change.”

That same month, the Washington Football Team ditched the nickname it had used since 1932. A replacement isn’t expected for 2021. It’s possible that the no-name name will remain indefinitely.

19 responses to “CFL’s Edmonton franchise becomes the Elks

  1. So we go from honoring native Americans to erasing them? I get the Washington nickname was a racial slur and should have been changed, but this is just another example of overcorrecting. My concern is after all of these changes the native Americans and their proud history will be forgotten.

  2. Looks great, keeps the familiar double-E, and has regional relevance. Pretty much a model for what renaming should look like.

  3. As a vegetarian I am opposed to and outraged by this name. No meat eating! I will boycott today. Who can I call to complain? I need a hug.

  4. Elks? The plural of Elk is … Elk. As in, “Look, there’s a herd of elk.” One moose is a moose, two are not mooses. One deer is a deer, more are not deers. Maybe it’s different in Canada, eh?

  5. Many Americans are probably not aware or perhaps choose not to care that the the term “Eskimo” has a derogatory meaning and is generally not considered acceptable. I’m a 44 yr old cacaussion male Canadian and I stopped using the term when I was a teenager out of respect for Canadian Inuit’s.

    Why do these things matter? A few days ago in BC they discovered the remains of 230 kids aged 3 and up at a “Indian” residential school. Do some research, residential schools are a disgusting part of Canada’s genocidal and racist history.

    These things still impact us to this day. I personally am fairly well off, have doctorate and own a million dollar home but I also know i had an easy path and benefited from institutional racism and other forms of discrimination as a white male.

    I wish it wasn’t so. I would prefer to get no benefits from the color of my skin and my gender. About time we stop using derogatory and racist terms and start trying to recognize our past and respect each others as humans.

  6. ” I personally am fairly well off, have doctorate and own a million dollar home…”
    _______________

    It takes a special sort to slip in how expensive their house is while telling you how woke they are.

  7. Probably a Canadian thing. Toronto Maple Leafs should be Maple Leaves…

    ———————————

    movike says:
    June 1, 2021 at 5:09 pm
    Elks? The plural of Elk is … Elk. As in, “Look, there’s a herd of elk.” One moose is a moose, two are not mooses. One deer is a deer, more are not deers. Maybe it’s different in Canada, eh?

  8. wdtlpqcs384 says:

    These things still impact us to this day. I personally am fairly well off, have doctorate and own a million dollar home but I also know i had an easy path and benefited from institutional racism and other forms of discrimination as a white male.

    I wish it wasn’t so. I would prefer to get no benefits from the color of my skin and my gender. About time we stop using derogatory and racist terms and start trying to recognize our past and respect each others as humans.

    ————————————————————————–

    Start by cutting some checks. If there was institutional racism, and you benefitted from it, then write some big fat checks to those who were harmed by it. You didn’t earn that money, so it is not rightfully your. How about taking the deed to your million dollar home, and turn it over to a group of indigenous people in Canada, and you go live in a shack? You didn’t earn the money to buy that house, so give it to someone who deserves it. What about turning in your doctorate degree, because you did not earn that. You benefitted from institutional racism. You hold that PHD in fraud.

    Or

    Are your only solutions about righting the wrongs of the past is to change the names of sports teams, and make fake mea culpas, just as long as you get to keep you 6 figure income, your million dollar house and your PHD, all of which by your own admission was ill-gotten gains, you earned none of it.

    Actually, listen to the words you say before you speak them.

  9. see, Washington?

    that wasn’t hard, was it?

    BTW, none of my grandfathers ever looked like the images once found on cleveland and DC teams;

  10. fourmoreyeartrump2020 says:
    June 1, 2021 at 4:46 pm
    What a joke
    —–
    Funny how the username and comment fit so well. If Inuits don’t like to be called Eskimos, who the hell are you to judge?

  11. That’s a great-looking new logo. I used to go the Elks Lodge with my dad back in the 60s and yeah, the official name is the Benevolent and Protective Order of Elks, not Elk. So if it’s so wrong to say Elks instead of Elk, go tell the BPOE they’ve been doing it all wrong for the past 150+ years.

  12. As a fan living in Edmonton I don’t love Elks, but from what I have read, the reason it is “Elks” and “Leafs” is that it is the plural form of the team name, not the plural form of the object.

    So: that player is a Maple Leaf. The two of them are Maple Leafs.

    Still sounds dumb and would prefer Elk. Or Elkhound which came in second.

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