NFLPA rules likely will prohibit NIL marketing guarantees

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The NIL floodgates will soon be opening in several states, and possibly beyond. For the NFL Players Association, a question has emerged as to whether agents will be permitted to use marketing guarantees in the representation of players for names, images, and likenesses purposes.

Per a source with knowledge of the situation, the NFLPA privately has said that marketing guarantees for players not yet eligible to hire an agent for the purposes of negotiating an NFL contract likely would violate the rules as an inducement to enter into that specific relationship in the future. Also, agents who violate relevant (and applicable) NCAA regulations, university rules, or state laws will face potential punishment for the union.

The problem, as some have explained it, is that the NFLPA has not yet made its position on these matters widely known, which could prompt some agents to offer marketing guarantees to underclassmen without realizing that a potential disciplinary action could be looming.

Whatever the rules or the interpretation, the NFLPA needs to share that information with agents so that they aren’t flying blind as the land rush for NIL rights commences. Because it’s coming soon, and millions upon millions of dollars will be in play.

11 responses to “NFLPA rules likely will prohibit NIL marketing guarantees

  1. Stop overblowing the NIL rights.

    Yes, a few “star” players will make a couple of thousand dollars. The 99.8% of the remaining NCAA student-athletes won’t benefit a single penny beyond a free education.

    You seriously think marketers care about the lacrosse players, golfers, track athletesm water polo, rowing, skiers, softball players, etc?

  2. “You seriously think marketers care about the lacrosse players, golfers, track athletesm water polo, rowing, skiers, softball players, etc?”

    Um, you’re on a pro football site which is referencing marketing for future pro football players.

    Athletes in those other sports are meaningless to the conversation as it relates to football. And NCAA football stars are among the most likely to get that kind of marketing deal

  3. akira said, ‘The 99.8% of the remaining NCAA student-athletes won’t benefit a single penny beyond a free education.’

    So? They still get the education. A few track people will make money, a few golfers will make money, ditto skiers. A lot of baseball and football players will make a pile of money. *They* should. The other sports don’t make [alot of] money for the universities. Those sutdents that that do, should get something.

  4. How exactly does the NFLPA help the players? Every negotiation between the owners and union results in the players getting reamed .. the owners are making more money than they ever have before, ya the salary cap has gone up as has individual player salaries .. but it’s a drop in the bucket compared to what the owners are bringing home. Just wait when they expand the rosters and further dilute the salary pool.. which the PA will sign off on because it strengthens their position as they will represent more players.

  5. If college players are allowed to sign contracts to reap the benefits of the new NIL rights then they definitely need to be able to hire an agent to represent them.

  6. I imagine this will also benefit stand-out players in many sports playing at small schools that get little to no recognition at the national level. They’ll be able to get paid for appearances at local car dealerships, furniture stores, etc. Sure, they won’t be buying their mom a house from it, but it’s still beneficial to the athlete.

  7. therealraider says:
    June 22, 2021 at 12:36 pm
    How exactly does the NFLPA help the players? Every negotiation between the owners and union results in the players getting reamed .. the owners are making more money than they ever have before, ya the salary cap has gone up as has individual player salaries .. but it’s a drop in the bucket compared to what the owners are bringing home. Just wait when they expand the rosters and further dilute the salary pool.. which the PA will sign off on because it strengthens their position as they will represent more players.

    —————————-

    Stop obsessing over the owners. The players get 50% of every dollar of football revenue the owners bring in. The fact that franchise values keep going up and the owners have other avenues for bringing in money is none of the players concern.

    If you are concerned about owners making to much money vote for elected officials which will enact a wealth tax.

    Where the NFLPA falls short is in looking out for all players, not just the star players and educating the rank and file so they so they don’t make uninformed decisions.

  8. therealraider says:
    June 22, 2021 at 12:36 pm

    How exactly does the NFLPA help the players? Every negotiation between the owners and union results in the players getting reamed .. the owners are making more money than they ever have before, ya the salary cap has gone up as has individual player salaries .. but it’s a drop in the bucket compared to what the owners are bringing home.
    ———————————

    They are the owners and this a business, not an experiment in socialism. What owners make is nobody’s business except their own. Players are entitled to their contract amount and benefits as negotiated by the NFLPA. That’s it. It’s a pretty darn good deal for the players and far more than almost all of them could get if they weren’t professional athletes. The players get 50% of all revenue. n a relative basis the cost of labor is huge. I just don’t get this sense of entitlement some seem to have.

  9. “Yes, a few “star” players will make a couple of thousand dollars. ”
    ____________

    Stars at major schools will in short order be outearning their professors. Because the football factories have money to burn and no way will an Alabama lose out on top recruits because Ohio State is paying better.

  10. maybe it’s just me, but I’m thinking the NFL is going to miss out on players once the NCAA starts paying them. some are going to make enough they won’t declare for the draft early and may make enough money to be ok and not try at the NFL level.
    .
    bird in the hand so to say.
    .
    that said, i think players should be compensated.

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