Miami gym offers every Hurricanes football player $500 a month endorsement deal

Colorado Buffaloes v Miami Hurricanes
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Now that college football players can use their names, images and likenesses to earn endorsement money, recruits will begin assessing where they’re likely to get the best deals. And one business in Miami wants every current and prospective Hurricanes player to know there’s money to be made.

That business is American Top Team, a South Florida gym best known for training mixed martial arts fighters. The gym announced today that it will offer every Hurricanes player $500 a month to endorse the gym. If all 90 scholarship players accept the deal, that would come out to $540,000 a year — which American Top Team sees as a solid deal to be the gym that’s endorsed by the entire Miami football team.

“The NIL legislation is an amazing opportunity for businesses and fans to directly impact the lives of these players and the national reputation of our team,” American Top Team founder Dan Lambert told CaneSport.com. “I originally planned to just enter into deals with a few players and then it hit me that there is a way bigger play here. With the right contacts, effort and financial commitment, we can reach every player and get this city firmly behind this team where it should be.”

Huge endorsement deals may be reserved for Heisman Trophy candidates, but it likely won’t be long before every player at every big-time football program has offers like this on the table.

13 responses to “Miami gym offers every Hurricanes football player $500 a month endorsement deal

  1. “If all 90 scholarship players accept the deal, that would come out to $540,000 a year — which American Top Team sees as a solid deal to be the gym that’s endorsed by the entire Miami football team.”
    ______________

    The “solid deal” is the free publicity they get from articles like this one. Note that they’ve only made the offer–they haven’t actually signed anybody yet and it’s highly unlikely they have an extra $500K just lying around. But it sounds good and they’ll get the same amount of attention as if they actually had signed all those guys. Pretty slick move on their part.

  2. $500 a day a a personal trainer is easy money. I’d hold out for a lot more.

  3. What will stop a strip club from offering money???

    This has the potential of getting ugly

  4. Many places in Miami have been doing that for decades– just unofficially. And many weren’t paying only in cash.

  5. supercharger says:
    July 6, 2021 at 1:45 pm
    $500 a day a a personal trainer is easy money. I’d hold out for a lot more.

    ——-

    Where does the article say anything about the players being personal trainers? First off, you need to be licensed for that. Lifting weights as part of football doesn’t count for that. Second, I believe he wants to pay them just to be members a use them as part of promoting the gym.

  6. great for the players! now the university of Miami can reduce the amount of each player’s scholarship by $500 a month!

  7. Smart. Local business is the one that is going to do the majority of these deals I feel with a few noteworthy exceptions. A comment if I may-there needs to be an office or a place to register these deals, their terms. These guys who get more than free food or services but ones who actually make a few zeros are going to end up with IRS, state income tax issues. I know as a knucklehead taxes flummoxed me for years when I was just making any money and these guys will be no different I imagine. Plus, services and counseling normally given by agents, and the league at workshops on fiscal issues will not have happened yet. So some level of, financial counseling or tutoring is going to be something that needs development so that these athletes don’t sign away their likeness for 20 years, or for peanuts. Just a thought

  8. These guys who get more than free food or services but ones who actually make a few zeros are going to end up with IRS, state income tax issues.

    ================

    Not the schools responsibility to deal with. If the players are too stupid to do taxes, their own fault

  9. At least 50 to 65% of the players should take this money. The top guys can shop around for a gym that will give them a better deal.

    But I do see a player or two taking this deal and then trying to get out of it later for something better. Will be interesting how the contracts look.

  10. The more money they make that is reported to the IRS, the less financial aid that those who are currently qualifying for qualify for. The less they get the more that is available for others. Sounds good to me.

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