NFL, Twitter extend deal

Twitter
Getty Images

Times have changed dramatically since football fans had to wait for Howard Cosell to present the highlights of the prior day’s games over fake crowd noise.

As of 2013, the NFL and Twitter did a deal that makes highlights instantaneous, and in some cases viral. The league and the 280-character social-media giant have renewed their deal. The announcement came on Thursday.

The deal includes “more than 20” sponsored Twitter “Spaces,” a new live audio feature. More importantly, the deal ensures that the league and its teams will pump highlights onto the platform. That’s the real value — the ability to see the biggest moments not very long after they have happened.

Instead of waiting, like we used to do once upon a time until 10:30 p.m. ET on Monday night, we’ll get when we want it, and like everything else, we want it now.

6 responses to “NFL, Twitter extend deal

  1. I agree with Jason Whitlock about Twitter. It’s not only destroyed professional sports but pretty much all decent society. It’s an ugly nasty place for people to spew their hate and jealousy.

  2. I agree with Jason Whitlock about Twitter. It’s not only destroyed professional sports but pretty much all decent society. It’s an ugly nasty place for people to spew their hate and jealousy.

    ________________________________________________________________________________

    I don’t know if he’s been on twitter lately. They’ll suspend anyone for being out of line; particularly threats and threatening language. I tweet with NFL savants like Gil Brandt all of the time as well as local sports radio station personalities, etc.

    The wrong kind of people can try to abuse anything, but the wholesale rejection of twitter as a platform for sports is overblown. And I’m a Whitlock fan. My experience is that he’s off on this one.

  3. I find it hypocritical and laughable that so many haters of twitter are on PFT which is known for posters who’re not particularly fair, balanced or very nice.

    People make twitter, PFT or any other social media site what it is, not the platform.

    Look in the mirror much?!

  4. MNF highlights with Cosell were the best.
    Sometimes one scoop of ice cream is better than 3 gallons.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.