Apple reportedly kicking tires on Sunday Ticket

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DirecTV’s 27-year hammerlock on NFL Sunday Ticket ends after the 2022 season. At that point, Apple could snatch the rights.

A Friday report from Sahil Patel of (via Sport Business Daily) indicated that Apple has expressed interest in acquiring the package.

It’s expected that Apple, Amazon, ESPN+, or some other streaming service will purchase the rights to broadcast all out-of-market Sunday games.

DirecTV pays roughly $1.5 billion per year. The NFL presumably will want a steep increase in the annual price. It’s possible, in our view, that DirecTV will retain satellite rights while some other company maximizes the streaming rights.

8 responses to “Apple reportedly kicking tires on Sunday Ticket

  1. The streaming contract should be huge. I only buy streaming services (Sling, YouTube TV, etc) during the football months and then turn it off after. I’d love Sunday Ticket but cannot justify paying for DirecTV year round. I don’t think I’m alone. Whichever streaming service does not win Sunday ticket will lose out on a ton of revenue.

  2. Why would anyone still have DirecTv? That is a better question. Those people must really love to overpay for things

  3. I would easily pay $20-30 a month to stream WFT games…IT’S 2021 WHY CAN I ONLY DO IT WITH A METAL DISH?!?!?

  4. I love the idea of being able to watch every game, but Direct TV was just an awful operation, I had to cancel. Poor reception half the time, and so many technical problems. But the biggest issue was nobody seemed to work at Direct TV. Everyone was a private contractor. I’ll actually over-pay for a good product and good service, but there was nobody available. Half the time I couldn’t even watch the games. I mean, I’d pay $100 dollars to watch a certain game, but I don’t like poor management. It was a monopoly.

  5. Great… Apple gets it but you can only watch on the new AppleTV NFL version for $599 and must be replaced every year

  6. That would make Apple TV+ instantly relevant. That’s something that can’t be said now.

  7. howboutthemcowboys2020 says:
    July 10, 2021 at 10:01 pm
    Why would anyone still have DirecTv? That is a better question. Those people must really love to overpay for things


    Some people live in areas with crappy internet (think 15 meg dsl) where streaming can suck badly.

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