NFL allows up to six sportsbooks commercials per game

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The times, they are a’changin’. Also, money talks.

After decades of loathing gambling (or at least pretending to), the NFL is now loving it. More specifically, the NFL is loving the money that comes from it. So with the NFL striking sponsorship deals with sportsbooks, it would be hypocritical for the league to continue to prevent networks from running sportsbook ads during NFL games.

According to Bill King of Sports Business Journal, the NFL has decided to allow up to six sportsbook commercials per game. Specifically, the networks can televise one per quarter, one during the pregame show, and one at halftime.

The spots can be sold by the broadcast partners (NBC, Fox, CBS, and ESPN) to one of the three “exclusive” (but there are three of them, so it’s not quite exclusive) sportsbook partners (DraftKings, FanDuel, Caesars) and a second tier of approved sportsbook operators (FoxBet, BetMGM, PointsBet, and WynnBet).

”We were focused on how we can include sports betting ads in a thoughtful way with sports betting going national now, with over half the population having access to sports betting,” NFL Chief Strategy Officer Chris Halpin told SBJ. “How do we include it in a way to serve those fans and those partners while also not overwhelming the game broadcasts?”

The game broadcasts have been overwhelmed with beer and ED commercials for years, however. Frankly, the fans don’t care whether the commercials are about betting, beer, or boners. This clunky effort to pretend to hold gambling interest at arm’s length is bizarre, frankly, now that the NFL has multiple direct relationships with sportsbooks.

10 responses to “NFL allows up to six sportsbooks commercials per game

  1. How much is enough, NFL? Now kids and families across the country will be watching gambling commercials every week, their perceived stature inflated by the NFL brand. One more destructive addiction to market to the masses.

    “This clunky effort to pretend to hold gambling interest at arm’s length is bizarre, frankly” – no, I disagree. Some degree of standards, some sense that sport is not 100% about money, some discretion knowing thousands to millions of kids are watching – that’s what created the league’s special place in our culture.

    Now, they’re just rushing into Mark Cuban’s predictions as fast as they can. It’s kind of disgusting.

  2. Let me know when they get good like beer and truck commercials because they’re annoyingly bad right now.

  3. The greed and hypocrisy of this league never ceases to amaze me. Goodell and Co. would sell their own Moms for a few bucks.

  4. Yippee. I don’t remember anything about those FanDuel and DraftKings commercials that ran a couple seasons ago except that they were uniformly awful and annoying.

  5. howboutthemcowboys2020 says:
    August 12, 2021 at 9:04 pm

    LMAO. Betting. Beer, or Boners CLASSIC


    Sums up college pretty well…

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