Mac Jones seeks trademark protection for MJ10

NFL: NOV 28 Titans at Patriots
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Step aside, TB12.

Mac Jones, the odds-on favorite to become the NFL’s offensive rookie of the year for 2021, has commenced the process of laying the foundation to capitalize on his emerging fame.

Via Nicole Yang of the Boston Globe, Jones has filed for trademark protection of the phrase “MJ10.”

The paperwork submitted to the U.S. Patent and Trademark Office by Mac 10 Enterprises last Friday indicates that Jones intend to sell clothing, footwear, and accessories bearing the MJ10 brand.

New England’s long-time quarterback, Tom Brady, has crafted a full-blown industry from the TB12 brand. Of course, Brady’s empire includes a workout and nutrition company. Jones, given the photos of his physique that periodically makes the rounds, has plenty of work to do in order to convince anyone that MJ10 means anything other than someone smoked some MJ and then ate 10 pounds of Doritos.

27 responses to “Mac Jones seeks trademark protection for MJ10

  1. Should we even play the games? It sounds like Mac is going to be winning a whole lot of Lombardi’s….

  2. I am not a fan of this and I like Mac Jones and I think he will be a star in this league. It’s just too early. If he has resisted pressure of being all over social media then I am sure he could have said no to this idea. Win first then money and fame will follow. Don’t be like Baker who was in so many commercials before winning anything and still hasn’t.

  3. For all the angry Patriots fans, Tom Brady didn’t trademark TB12 until he won his sixth ring. That’s the difference.

  4. Mac10

    So much cooler. Plus the initial MJ are never going to mean anything other than Michael Jordan.

    And that last line….OMG Florio. As Brent Musberger might say, that Paid Assassin level shade right there.

  5. For anybody with any business sense…. its just smart to get the trademark now and sit on it instead of risking somebody else getting it and then forcing him to pony up for it later.

  6. Jones, given the photos of his physique that periodically makes the rounds, has plenty of work to do in order to convince anyone that MJ10 means anything other than someone smoked some MJ and then ate 10 pounds of Doritos.

    As a Pats fan, I really like Mac – with his helmet on, he literally looks like a very enthusiastic 10 year old kid having fun in the huddle. But that last line was very funny.

  7. Didn’t BB start to dislike Brady and try to get rid of him shortly after his TB12 brand came to be? This is when Brady began to change. Wonder how he will feel about this? Supposedly he doesn’t like anyone with an ego. Watch out Mac.

  8. Di Wol says:
    December 2, 2021 at 1:49 pm
    Didn’t BB start to dislike Brady and try to get rid of him shortly after his TB12 brand came to be? This is when Brady began to change. Wonder how he will feel about this? Supposedly he doesn’t like anyone with an ego. Watch out Mac.

    I don’t know this for sure, but I would be willing to bet that there are at least 100 players in the NFL that have some sort of trademark.

    It’s not a big deal. You do it as a precaution against someone else stealing a design you might want to use in the future. It doesn’t mean you are planning on doing anything with it now.

  9. “its just smart to get the trademark now and sit on it instead of risking somebody else getting it and then forcing him to pony up for it later.” And, it’s going to look really dumb if Jones ends up retiring without a ring.

  10. Smart. Once Brady retires I would look to partner with him. I hear he has some connections in the Boston area from a former engagement.

  11. I guess you have to do it just in case you actually become a great player, long longlong way to go though.

  12. Do you people actually think Mac Jones is the one who decided to do this? Just a shot in the dark, but I’m going to throw it out there anyway– MAYBE, just maybe, filing trademarks is the sort of thing an agent, lawyer, marketing exec. tend to do on behalf of a player. Mac wasn’t sitting around saying, “Hey guys, you know what would be cool? MJ10 sweathshirts!”

    It’s probably more preemptive than anything, trying to avoid having someone else profit off Jones. I fully agree with the commenter above who said the initial thing is stupid (especially “MJ”), and Mac10 was actually a catchier name.

  13. Mac and his agent trademarked MJ10 before someone else beat them to it. He may not use it for a long time or even at all. Brady has a number of trademarks that he never intends to use, but doesn’t want someone else using them.

  14. People are saying that they don’t like this because Mac has not accomplished anything and just came into the league that is true but I side with Mac Jones on this one. Chances are he trademarked MJ10 because there are probably already individuals and companies making shirts and merchandise with the MJ10 brand. If people were making merchandise off my likeness I would want a cut too and I am sure you all would as well.

  15. The world is a different place today than it was when Brady came into the league. Back then, the internet was basically America Online. You’ve got mail. We’ve seen since then how people make a cottage industry trying to squat on the rights to domain names and trademarks. I doubt Mac Jones is planning to spend much time on his brand, though there are probably people on his management team working on that for him in case it ever pans out. It’s smart of him to wrap up the legal rights, because trying to get them back three, four, five years from now, would cost him a small fortune, to say nothing of how his brand could be damaged by someone abusing that trademark. I wouldn’t worry about him going the Baker Mayfield route.

  16. Florio, that last like was HYSTERICAL…. I’m a huge Pats fan & a fan of Mac as well, but I almost peed myself laughing at that comment…. Always enjoy good well thought out banter!!!

  17. Felger and Mazz had a field day with this the other day. Most people would maybe actually accomplish something before tooting their own horn Can’t wait for the first 19 degree 25 mph winds to watch him wilt into Gumby

  18. His girlfriend is a walking PR firm. MJ, not so much. Personally, I see this as another example that he models success and has a quick learning curve. Not anything for Bill and the team need to worry about.

  19. “Can’t wait for the first 19 degree 25 mph winds to watch him wilt into Gumby”
    ______________________

    According to the forecast, it will be worse than that on Monday.

    If Mac out-duels Allen in that kind of bad weather, it would be a big step for him. I think his arm strength will be a big issue in a game like that, though the Pats running game is certainly stronger.

    I’m glad he’s getting hyped like this. If he can rise above that AND replacing the GOAT, he’ll earn the trademark.

  20. Smart kid his stock is high all his rookie cards are soaring next comes the merchandise trademark it before someone snakes it from you and cashes in.

  21. Bradys brand is a bunch of snake oil hes been lucky to play aslong as he has his lifestyle is irrelevant. football is a one hit away sport regardless of how much avocado you eat. Everyone talking bad on jones are just jealous and remember jealousy and envy are incurable diseases.

  22. “Bradys brand is a bunch of snake oil hes been lucky to play aslong as he has his lifestyle is irrelevant. football is a one hit away sport regardless of how much avocado you eat. Everyone talking bad on jones are just jealous and remember jealousy and envy are incurable diseases.”
    _________________________

    Sounds like you’re jealous of Brady.

  23. billsrthefuture says:
    December 3, 2021 at 6:56 pm
    “Bradys brand is a bunch of snake oil hes been lucky to play aslong as he has his lifestyle is irrelevant. football is a one hit away sport regardless of how much avocado you eat. Everyone talking bad on jones are just jealous and remember jealousy and envy are incurable diseases.”
    _________________________

    Sounds like you’re jealous of Brady. Laughable but it sounds like you are jealous of the Pat’s shouldnt you be on a Bill’s comments section they are the future right ? 🤔

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