NFL awards international marketing rights in eight countries to 18 teams

NFL: OCT 13 Panthers v Buccaneers
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The NFL’s continuing efforts to expand its global reach continued at this week’s league meeting in Dallas when international marketing rights in eight countries were awarded to 18 teams.

Some of the teams were granted those marketing rights in multiple countries, so there were 26 rights awarded in total. The teams will have access to these countries for marketing, fan engagement, and other initiatives to build the fan base outside of the United States.

The league previously announced that all 32 teams will play in foreign countries over the next eight seasons and Wednesday’s announcement says the league “will use its best efforts” to have teams play in their marketing areas.

“Today’s announcement is a significant milestone in our efforts to broaden the NFL’s global reach by building long-term relationships with these international markets that will play a large role in the continued growth and expansion of our sport for years to come,” Buccaneers owner and NFL international committee chairman Joel Glazer said in a statement.

The full list of rights assigned on Wednesday is below:

Australia: Los Angeles Rams

Brazil: Miami Dolphins

Canada: Minnesota Vikings, Seattle Seahawks

China: Los Angeles Rams

Germany: Carolina Panthers, Kansas City Chiefs, New England Patriots, Tampa Bay Buccaneers

Mexico: Arizona Cardinals, Dallas Cowboys, Denver Broncos, Houston Texans, Kansas City Chiefs, Las Vegas Raiders, Los Angeles Rams, Pittsburgh Steelers, San Francisco 49ers

Spain: Chicago Bears, Miami Dolphins

United Kingdom: Chicago Bears, Jacksonville Jaguars, Miami Dolphins, Minnesota Vikings, New York Jets, San Francisco 49ers

13 responses to “NFL awards international marketing rights in eight countries to 18 teams

  1. These seem weird and random. I’m sure they’ve done their research, but it feels a bit shady that the Rams would get all of China and Australia to themselves. And the Bills don’t get a piece of Canada despite their history with the Toronto market?

  2. Reminds me of the scene in Godfather II when Hyman Roth was doling out slices of his birthday cake to his partners, and spelling out how the mob’s gambling empire would be divided up

  3. Very interesting. Reading between the lines it’s clear that the two countries the league is thinking of expanding into are England and Germany. All the effort in Mexico will be for gaining fans of those teams. Mexico has great sports fans but the crime is so bad you can’t put a team down there.

  4. Given history, I don’t think people in England will want to hold a team called the Vikings very close to their hearts.

  5. Why would the NFL limit where teams can grow their fan bases? This makes absolutely no sense to me. For example… The Miami Dolphins have been one of the most popular NFL team internationally, pretty much forever. Does this not negatively effect the teams value by limiting them to only 3 regions to market in?

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