Rams see Super Bowl as “unprecedented opportunity” to develop fan base

The Rams play the 49ers in the NFC Championships.
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In both Week 18 and last weekend’s NFC Championship Game, much was made of the number of 49ers fans who were at SoFi Stadium to root against the Rams.

That’s not what any team is looking for in a home game and Rams COO Kevin Demoff said on Wednesday that it was “a reminder to every person in our organization of the work we have to do” in order to build the kind of fan base that would stop that from happening in the future. Demoff said building that support “comes with sustained success and sustained investment in the market,” but added that he believes that effort is getting a major boost from having the Rams taking part in the Super Bowl in their stadium.

“I think it’s an unprecedented opportunity for the Los Angeles Rams,” Demoff said, via Brady Henderson of ESPN.com. “When you get a chance to play in the Super Bowl, that always helps win fans’ hearts and minds. When you get a chance to host a Super Bowl, that obviously helps elevate your brand, the SoFi Stadium brand, the NFL in Los Angeles as a whole. When you combine those two, it’s an unbelievably powerful mix to develop that next generation of fandom.”

The Rams have been in Los Angeles for six seasons and they’ve gone to the playoffs four times and advanced to the Super Bowl twice in the last five seasons, which is the kind of success Demoff cited as necessary to create a larger following. A win on February 13 would give that effort an even bigger boost.

59 responses to “Rams see Super Bowl as “unprecedented opportunity” to develop fan base

  1. Expect the NFL to have Raiders to “magically” appear in the Super Bowl in the coming years for the same reasons.

  2. The people of LA get a bad rap for being weak fans. Dodgers and Lakers have done well for 70 years. The problem is that most of the fans that are old enough to remember the exodus of the Rams and Raiders in the 90’s moved on to other teams. The Rams and Chargers will need to win over the youth to become successful, and this will require winning.

  3. I believe there are about 100 thousand fans of the Washington football team who are currently sending out their resume’s

  4. Tanking has never bothered me, if my team stinks I want them to get the best possible pick. However, I do find something deeply wrong if an owner offers to pay his coach to purposely lose.

  5. Leave it to the NFL to let a team like the Rams leave a city with a strong and passionate fan base and move it to a city where they are hoping that getting into the Super Bowl will be enough for them to entice some people to become fans of their team.

  6. Maybe they should change their name to the Lakers and change their sport to basketball.

  7. So wait…when the Dolphins won seven in a row and eight of their last nine all the media could say was “yeah but who did they really beat?” Now that there’s a scandal with a coach making unsubstantiated accusations against the team, he’s suddenly Vince Lombardi. How come you guys aren’t focused on the 1-7 start anymore like you were right up until season’s end?

  8. The NFL made a hugh mistake bringing 2 teams into the LA market. Reading the last paragraph says it all, “The Rams have been in LA for 6 seasons have been to the playoffs four times and the Superbowl twice in the last five seasons, which is the kind of success Demoff cited as necessary to create a larger following” That’s a lot of success for a team. If the fans are not coming now, what will they do when they have a couple of back-to-back 3-win seasons when the bill comes due for putting themselves in cap jail and they don’t have any first round picks ?

  9. Yea, but do you really want people who only became fans after you won a Super Bowl?

  10. Its a Dodger town first. The pro football fan base is mostly Raider fans.
    The Rams are generally an after thought except during postseason runs like this season.

  11. People will like them for a few months but then when they go 9-8 next year half the stadium will be in opponents’ gear again.

  12. You had a great fanbase in STL that you deliberately alienated. LA was never and will never be a football city.
    You’re one losing season away from the celebrities fleeing for the “next big thing”
    Soon, it won’t just be the 9ers, all visiting teams will be playing home games in SOFI and for years to come.

  13. The fix is in… the nfl needed a way to boost support for the failing teams in LA. You’re about to see a game similar to the steelers win over the seahawks.

  14. Oh so playing all season isn’t enough? Those aren’t fans of your team they are people with money to spend on overpriced tickets that come there to party. Failing to see how any of this is realistic. Typical spin by the NFL.

  15. And for that, Goodell could cheat here, too. FBI needs to use RICO to monitor Goodell here, not that it shouldn’t have already been happening.

    Instructions to the refs will likely be given.

    Expect calls for LA. The league owes a lot of money to STL and can’t even get LA fans in seats after 4 billion lost last year.

  16. This is a Rams golden age.. organization is great(Cooper Kupp in the third round? c’’ mon.) team is great. City is great. Everyone wants to play here. Players love being here. Both Robert Woods and Odell Beckham felt like They had gotten out of prison when they got here. If you were an NFL free agent a d you had to choose between Buffalo, or Cleveland, or Green Bay, or Pittsburgh or the Ciudad del Sol, what would you do? This is the New America’s Team.

  17. When they lose fans will jump off their bandwagon. They will never be LA’s beloved team

  18. NFL has to make up for the mistake in allowing an owner to tank the team and move them to St Louis. Lost two generations of fans right there. Got a lot of work to do to get that back.

  19. Rams see Super Bowl as “unprecedented opportunity” to develop fan base
    —————————————-
    Yeah. If that doesn’t do it, nothing will.
    Go Bengals!

  20. “This is a Rams golden age”…a Rams fan talking trash, that is hilarious. Were you a part of the five fans that were at their HOME game?

  21. They had almost 40 years to develop a fanbase. It wasn’t there then and it isn’t there now. Sure, the bandwagon will come for 2 or 3 years now, but they’ll be gone just as fast when they’re no longer relevant. It’s a Lakers and Dodgers town.

  22. Robert Mitchell says:
    February 3, 2022 at 9:02 am
    This is a Rams golden age.. organization is great(Cooper Kupp in the third round? c’’ mon.) team is great. City is great. Everyone wants to play here. Players love being here. Both Robert Woods and Odell Beckham felt like They had gotten out of prison when they got here. If you were an NFL free agent a d you had to choose between Buffalo, or Cleveland, or Green Bay, or Pittsburgh or the Ciudad del Sol, what would you do? This is the New America’s Team.
    ———————————————–
    That is a really nice, healthy attitude!
    Good for you, my friend! Have a great day!

  23. Rams have a 50-year history in LA prior to 1995 and moved because half of LA is from somewhere else, and the other half cannot afford the cost of living, much less thousand dollar football tickets.

    Good luck LA. We’ll see the Rams in Albuquerque or St Louis within a generation.

  24. Robert Mitchell says:
    February 3, 2022 at 9:02 am
    This is a Rams golden age.. organization is great(Cooper Kupp in the third round? c’’ mon.) team is great. City is great. Everyone wants to play here. Players love being here. Both Robert Woods and Odell Beckham felt like They had gotten out of prison when they got here. If you were an NFL free agent a d you had to choose between Buffalo, or Cleveland, or Green Bay, or Pittsburgh or the Ciudad del Sol, what would you do? This is the New America’s Team.

    except that no one cares .

    keep showing those celebs in the seats – most of them that are actually sports fans

  25. Robert Mitchell says:
    February 3, 2022 at 9:02 am
    This is a Rams golden age.. organization is great(Cooper Kupp in the third round? c’’ mon.) team is great. City is great. Everyone wants to play here. Players love being here. Both Robert Woods and Odell Beckham felt like They had gotten out of prison when they got here. If you were an NFL free agent a d you had to choose between Buffalo, or Cleveland, or Green Bay, or Pittsburgh or the Ciudad del Sol, what would you do? This is the New America’s Team.

    —-

    except that no one cares –

    those celebs you keep showing in the stands? the ones that are actual sports fans root for teams from where they grew up- LA is where they moved to for a job even if that job is movies or music.

    sure LA has awesome weather, and if you have unlimited money is prob a fun place to live- but for an average person it’s pretend.

    did you catch Kronke’s interview after tbr game? he came off so passionless about the actual game. the first thing he talked about was thr stadium, economic impact, relationship with the mayor of Inglewood,etc. all of those are good things but it was pretty obvious that he seems the rams as more of a business and less of a passion.

    you mentioned America’s team- and let me be clear I despise the cowboys and hate the America’s team moniker. But, one thing that no one can dipaute is that the cowboys have madly passionate fan base. ia also can’t stand Jerry Jones but that dude LOVED his team and lives and dies with them and wants to win over anything else.

    the rams are good, really good. they have an awesome stadium, and are on a great run almost any other team would kill to be on and they are likely going to win a Lombardi next week. it’s a shame how little people care.

  26. I’m sure the league thought the same thing when they gifted the Rams a Super Bowl berth in the NFC Championship Game 3 years ago.

  27. Even if Cincinnati wins their fans will still wake up living in Cinci on Monday.
    Just sayin’

  28. The Rams still have plenty of PSLs to sell. Every team that has sold those overpriced PSLs tend to have seasons or post seasons to excite their fans. The only team that sold out their PSLs with ease were the Raiders. Likely with the help of the casinos.

  29. They already had a fanbase in St. Louis. The only reason those tickets didn’t sellout was because of the terrible product on the field. The Rams weren’t great until after they moved to Los Angeles. The Chargers also should have stayed in San Diego.

  30. The fix is in… the nfl needed a way to boost support for the failing teams in LA. You’re about to see a game similar to the steelers win over the seahawks.
    ——————————————-
    That may have been the plan at first, but now that more eyes are on them due to the Flores accusations I think they might back off of that and just let the players play.

  31. Had close to a 40 year stretch of building a fanbase that the Raiders took just by showing up. Then 20 years of the next wave of fans having no choice but to look elsewhere, it’s going to be some time before the fans make an impact. I’m sure the local upper class kids adore them with their cartoon numbers and primary colors, once those kids begin having kids it’ll start seeming like a proper NFL venue.

  32. The fans know you’ll move away in a minute at the sign of the least amount of attendance drop. You have proved you are good weather team. Your fan base does not exist.

  33. LA is a Raiders town when it comes to the NFL. It’s going to take a generation to develop a real fan base, and by that time they’ll have likely moved again.

  34. Super Bowl tickets cost over $5K for the cheap seats. I think parking is actually around the same price, but there are plenty of public transit options. When fans can’t afford to attend games it makes it difficult to develop a local following.

    In terms of local coverage, the Rams don’t get the newsprint space that the Lakers and Dodgers get.

  35. Cowboys pull a lot of fans by virtue of having trained in Oxnard for decades, after training in Thousand Oaks for decades. Jerry may be a bad GM but he’s the best owner from a marketing standpoint in the history of the league.

  36. The way Kyle Shanahan and John Lynch built the 49ers is how you build a fanbase. Home Grown Talent that we cheered with, cried with, and watch grow into professionals. That’s why the 49er fanbase is worldwide and passionate, all of our championship contenders have been pretty much home grown.

    The Rams are paper champions, store bought champions. The love and support for a paper champion is as fleeting as their glory. No short cuts to glory or greatness. People respect a champion that paid their dues, bucked the odds and won with the cards that they were dealt. Not a champion who won by manipulating the deck to put the odds in their favor – paper champions.

  37. I expect the Rams to build a fervent fan base in the next city they move to. Wouldn’t be shocked if that happened at the end of this decade.
    And in another twenty years or thirty, after Los Angeles has seen both of their pro teams relocated to another town, some greedy genius will want to move their team to LA with the full help of the NFL…

  38. I said from day one, the NFL should only put one team in LA, let that team build a fan base, but normally when an NFL team moves to a new city, there is a honeymoon period, Fans are excited to welcome the new team.

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