Civil rights leaders call for replacement of Rooney Rule

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The threat of litigation sparked the passage of the Rooney Rule nearly 20 years ago. The actuality of it has prompted calls to get rid of it.

Multiple civil rights leaders met with NFL Commissioner Roger Goodell on Monday. After the meeting, they issued a statement calling for the scrapping of the Rooney Rule.

Meeting with Goodell were National Urban League President and CEO Marc H. Morial, National Action Network Founder and President Rev. Al Sharpton, National Coalition on Black Civic Participation President and CEO Melanie Campbell, NAACP President and CEO Derrick Johnson, and National African American Clergy Network co-convener Dr. Barbara Williams-Skinner. They requested the meeting in the aftermath of the lawsuit filed last Tuesday by former Dolphins coach Brian Flores.

“However well-intentioned, the effect of the Rooney Rule has been for team decision-makers to regard interviews with candidates of color as an extraneous step, rather than an integral part of the hiring process,” Morial said. “The gravity of the situation is long past the crisis point.”

The argument is that the Rooney Rule has become an exercise in form over substance.

“The Rooney Rule has been proven to be something the owners used to deceptively appear to be seeking real diversity,” Sharpton said. “We must have firm targets and timetables.”

Sharpton said that the National Action Network has begun an effort to pressure the league through sponsors, local governments that fund stadiums, and Congress — which can hold hearings on the issue — in an effort to improve a system that NFL executive V.P. of football operations Troy Vincent has publicly called “broken.”

The press release also included a call for involvement by the civil rights and racial justice community in reviewing the current situation and repairing it.

“It’s simply not enough for the League to declare its good intentions,” Johnson said. “This is a longstanding crisis that must be confronted with diligence and rigor.”

“While the NFL has begun making strides with regard to social justice and racial equity, it’s clear that voices of color are not being entirely heard in the executive suites,” Sharpton said. “Good intentions are not enough.”

The NFL issued the following comment regarding the meeting to the Associated Press: “The leaders said they welcomed Goodell’s previous announcement of an independent review of the NFL’s diversity, equity and inclusion policies and initiatives.”

They may have done that, but they clearly want more. Ultimately, the target shouldn’t be Goodell but the folks for whom he routinely runs interference, in exchange for $65 million per year. The oligarchs behind the curtain are the ones who need to change their ways. For some of these folks — who are very used to getting what they want, when they want, how they want it — the application of pressure to get them to do something they don’t want to do may be enough to get them to push back, simply because they resent being pushed.

That’s why we’ve argued that the single-owner system has become the real cause of the problem. A corporate structure, featuring a diverse and inclusive board of directors and layers and levels of checks and balances and committees and accountability would work better than having an emperor with full and total and continuous and unquestioned power over a team. While corporations definitely aren’t above making illegal employment decisions, the approach would work far better than a collection of grown-up Veruca Salts who refuse to listen to reason, if for no reason other than they want everyone to know that they have earned (or inherited) the right not to.

86 responses to “Civil rights leaders call for replacement of Rooney Rule

  1. No need to replace it. Just need to do away with it altogether. It is insulting to everyone involved and does more harm than good. Whomever a GM or owner deems worthy of hire should be enough…

  2. Toothless, bureaucratic rule. It was stupid in the first place. How about a mentoring / fast track program for qualified minorities. Give them the tools to succeed and a pathway forward. Don’t just make them a box to check, and don’t give away free stuff to teams to hire a guy they might have hired anyway.

  3. Again, I’m not a lawyer. So can someone tell me how these efforts aren’t affirmative action? And what happens to any of this if SCOTUS rules against it later this year?

  4. NFL franchises are not publicly traded companies. You won’t see a diverse and inclusive board of directors and committees.

  5. But in all honesty, why is it important to force diversity on people. People are allowed to make decisions that may or may not be in their best interests. Any time you choose to not hire the best and brightest (whatever they look like) you are shortchanging yourself.

    Personally, I have always subscribed to a carrot approach over a stick approach. Why not create a leadership development program – creating visible opportunities for the best and brightest to show what they can do? How about the creation of a minor league/spring football where some of the best and brightest can be given opportunities to show what they can do? Mentorship or internship program – where the teams get extra consideration for participating – draft picks/roster exemptions/etc?

    Forcing people to do things is a no win situation. You get resistance and a poor outcome.

  6. I don’t think anyone should get a job because of their skin color, or be ignored for a job because of their skin color. They’re right about the Rooney Rule. It’s an abomination. I wish owners could just hire the best, most qualified people for their positions. You can do that if you own a fast-food place; why can’t you if you own a sports franchise?

    If I’m going to put millions, billions of dollars into something, I’m doing it with someone I trust. I wouldn’t look at him or her as a great coach based on what their race is. I would personally be insulted if I got hired for a position primarily because of my skin tone instead of my acumen, experience, and ability to surround myself with qualified coaches.

  7. The board of directors method has been shown to be successful at the highest level in Germany, Spain, Italy, and English soccer. And those are the top of the pyramid of sports in those countries just as the NFL is here. And another interesting byproduct might be fans ACTUALLY having minority ownership stake which would allow fan groups to have representation on team decisions at the board level. Considering the way we see some owners, ownership families act now I think this makes more sense. Executive boards can be voted out, accountability exists. IMO

  8. “the single-owner system has become the real cause of the problem. A corporate structure, featuring a diverse and inclusive board of directors and layers and levels of checks and balances and committees and accountability would work better than having an emperor with full and total and continuous and unquestioned power over a team.”

    A bunch of bureaucrats making bureaucratic decisions not design to pick the best candidate but to cover their collective behinds will be a complete disaster. Turning the NFL over to bureaucrats will destroy the league.

  9. How about the NFL cover the wages of a minority head coach’s contract for the first three years.

  10. It was never a good idea. It was able to be used as a sham from day 1.

    Start ridding the league of loser, bigoted owners beyond
    Richardson or Snyder.

  11. Corporate governance of a football team… What could possibly go wrong with that? After all large corporations are known for always doing the right thing and putting the best interest of people ahead of profits. Great idea.

  12. Giving hundreds of millions of dollars to Social Justice groups, putting slogans on field and helmets didn’t help? Why not?

  13. I don’t necessarily have a dog in this fight, but I don’t understand how destroying the Rooney rule and coming up with another type of “rule” is going to fundamentally change the behavior of those higher-ups who are ultimately making the decisions. I suppose the league just wants to kick the can down the road for another 10 years and worry about it again then; it’s what they do.

  14. Get rid of it altogether. It’s Racist in general. Then you have to waste these people’s time to go on these interviews across the country because of their skin tone. If a person is qualified then they go thru a process to see who’s the best that fits that organization. Amazing in a league that’s 80% black that people still feel like there is racism. Time to move past skin tones and look at qualifications. EBs problem is he’s under the umbrella of Any Reid. He won’t be respected as a true OC till he calls plays and proves he doesn’t need AR to be successful.

  15. Just scrap it and don’t replace it. We inject race on everything. Let merit-based be the rule. Black players are the majority in the NFL. It’s merit-based. That should apply to all hirings. The NFL is for profit. They will hire who are producers not deadwood. White coaches get fired too. They don’t whine and don’t think it’s otherwise than their incompetence.

  16. How about just hire the best candidate without enforcing any quotas or other measures? I have to think that the owners still believe that winning is the most important thing, and whomever can help you do that should be hired, regardless of color, etc.

  17. It’s a flawed way of doing business. Must be so humiliating to have to attend fraudulent interviews. However, the solutions that are presented are equally troubling. I agree with cardsfann1.

  18. The move a couple of years ago to give draft pick compensation to teams that lose minorities to other teams that hire them to be HC/GM was a good one. Promotes development of minorities. Now the NFL needs to look at the other side of the equation. Provide draft pick compensation to teams that hire minorities. Neither of these should be needed, but numbers don’t lie

  19. #1. This is not a crisis.

    #2. This is a clear effort to pressure the league to institute minority hiring quotas. I don’t believe that will end well.

  20. The Rooney Rule just means that you’re a puppet for the interview process. It’s down right disrespectful and I’m sure most black men feel that way while being interviewed. If the Rooney Rule was eliminated, and these black men got interviewed, they must feel that they have a legitimate chance for the job.

  21. Diversity is something that needs to be taught and people need to be educated on. There’s no denying that. However, when it’s forced, is truly racist to the core and creates problems like this.

  22. Offering money to loose is just wrong and illegal, there is no issue with that, but when did it become that a business owner cant hire who he feels is the best person to run his business? In sports winning is the bottom line of the company and just as on the field the cream will rise to the top. We never know the whole story only what we are allowed to know, that poses a problem. Bieniemy turned down a job(allegedly, as per numerous sources), he should count towards the number of minority head coaches. I am a Dolphin fan and was absolutely shocked by Flores’ firing, but do believe the owner has the right to hire and fire even if it doesnt make sense, it ultimately is his money and thus his call.

  23. What is the target? What number is acceptable? Yes 70% of the players are Black, but being an NFL player is not a prerequisite for being a head coach. How many head coaches today were actual NFL players? I’m in support of everyone getting a fair opportunity, but you have state an actual target otherwise how do you know if it has been reached?

  24. I’ll say this about the Rooney Rule…It MAKES ZERO SENSE. Scrap it, and replace it with NOTHING! Any Owner or GM is going to hire the coach they think will win them the most games REGARDLESS OF SKIN COLOR! Are we going to have another rule stating teams must draft X amount of white people too???

  25. These men need to understand that the biggest threat, and the most leverage, lies in the ability to start a rival league with some star power. I would have to think many stars would gladly jump to a black owned and operated league. Would probably be very entertaining league to watch.

  26. no one can force anyone to hire anybody….earn your spot and don’t expect a million dollar job to be handed to you because of your color….

  27. Finally, glad that they also see that this rule is racist in itself. Being forced to interview someone due to the color of their skin and not their qualifications is the definition of racism. I applaud them for recognizing that too.

  28. wcucarter says:

    „How about a mentoring / fast track program for qualified minorities“
    ——————————————–
    I totaly agree. Create trainee jobs for coaching and GM, payed by the NFL. Every minority could apply for and applicants will be elected, based on qualification, by an commission OUTSIDE of the NFL.

  29. Why are they only targeting the NFL on this stuff? And not other sports leagues? Or other businesses. Not that I think they should have any say in who is hired for a job by leadership, but what is the reasoning for just targeting the NFL?

    The ratio of minorities vs head coaches in comparison to the real world US population is aligned.

  30. I agree – adopt a universal racial proportion rule for all positions. Bring player proportions to that of the general population (age and gender) and then seek to show integrity in your other rules; unless you are willing to address the even more blatant disparity in representation among players, why bother worrying elsewhere?

    I prefer letting the market choice winners and losers and how they stock their teams.

  31. Never apologize. Its like chum in the water to the sharks. But you can admit a mistake and correct it…..

  32. There are currently 7 black GMs in the NFL. SEVEN. They have more power in the organization than the head coach.

    Another FACT. Almost every single team has hired a minority GM/HC sometime in the past 20 years already.

    Where exactly is the “racism”?

  33. Owners are going to do whatever they want in the end. You can be upset about that or not but regardless 9 times out of 10 they’re going to lock in on 1 target from the start and go after that guy whoever they are. I understand that there is a vocal minority that’ll cry at the fact that there are only 3 black HCs right now but I think the more likely reason for that is that the owners just don’t know how to run a team correctly/are dumb.

    Are there plenty of minority candidates that would be HCs but haven’t gotten a shot? Highly likely. Is it right that most of them don’t get that shot? Of course not. Ultimately change comes naturally, you can’t force that with forced interviews. Let your results speak for themself and if you end up winning a lot as an org while as an assistant while a losing org messed up by not hiring you then just laugh at them and enjoy the success.

  34. Something does need to be done. Whether or not there are racist practices by these NFL owners, is a tough call. But nepotism and the good ole boy network is definitely in play. You mean to tell that these sons of coaches are the best we have to offer? There were 10 head coaches last year who were the son, father or brother of a current or former coach. How many MORE qualified black coaches were deprived of a head coaching job due to nepotism, not mention other lower coaching positions. What if Belichick had 5 boys?

  35. Are we talking about making it mandatory to have a percentage of minority coaches and general managers ?? Good luck with that !! How do you tell an owner who he has to hire ??

  36. I guess a person can no longer be judged on their integrity, character, intellect, capabilities, talents, or individuality. I suppose it all comes down to the color of ones skin for some people.

  37. The person who is the most qualified should get the job, regardless of his or her skin color. The Rooney Rule is ridiculous. They should just get rid of it. A team should be able to hire whoever they see fit.

  38. Where are the wealthy black business people who could own an NFL team and staff it with diversity in mind. Michael Jordan bought an NBA team and a NASCAR team. Where is Jay Z, or Spike Lee or the Williams sisters or David Stewart or Oprah Winfrey? This is a capitalist society, business people come in all colors.

  39. Civil rights leaders must not have much to do, if a priority in a country of 335 million is fighting over a few NFL head coaching and GM jobs.

  40. Sorry but there are more important things to address in the world than telling someone who they should interview for their job openings.

  41. The Rooney Rule IS Racist. Aren’t we trying to rid racism in our Country? I’m sure there probably are some truly racist individuals in our Country, but making skin tone a prerequisite to a job is truly racist. Skin tone, hair color, weight, height, glasses, or gender do not matter in our world. Just perform baby.

  42. Every human on earth with good brain function knows racism is wrong. It seems there needs to be more coaches of color in the pipeline from assistant quality assurance coach upwards. What no one wants is to turn on the football game and feel like you’re watching MSNBC, CNN, Fox or a political rally from either side of the road.

  43. I worked in tech, and went on a few interviews where I wasn’t hired in the end because I didn’t have enough letters in my name. What did I do in response? Simply was glad that I wouldn’t be part of that organization.

    Businesses are going to hire who they want to, and people should work where they are wanted and valued.

  44. How about all the people who are yelling about the lack of diversity pool their money and buy a team. Especially all these Civil Rights leaders and then see how they do with their hiring practices.

  45. Please stop with the Eric B does not call plays crap as a reason he is not hired as HC. Several special teams coaches have become head coaches. What the heck kind of plays did they call? Onside kick? The NFL is a copy cat league. Nagy and Pederson got head coaching jobs and neither of them made won a SB as an OC. Copy cat until it came to the black guy. Hell, Nagy called all of the 2nd half plays in the 2018 playoff game against Tennessee where the Chiefs blew an 18 point lead and what did that get him? A Bears head coaching job a few months later. Must be nice.

  46. I’m not suggesting that King Goodell is going away any time soon, but isn’t the simple answer here to replace him with a highly qualified black man?

  47. The Rooney Rule was put in place because teams would not interview black coaches. Black coaches did not have opportunities to gain experience. Now they are getting interviewed at least, but it has always been a sham

  48. The only alternative is quotas. For such a small group with so much turnover, it would have to be a very steep and unforgiving quota.

    Calling this a “crisis” makes me question the credibility of the whole effort. A handful of jobs for millionaires isn’t a crisis in any way, shape or form.

  49. 1. How does this so called Civil Rights group know that even though there is one owner/s, you don’t know who was on the interview panel. Could have been a couple of black assistant coaches, HC, GM, Owner, scouts,. Its not a one on one with the white owner and the black coach.
    2. The Vikes used a method we did in Govt and its used a lot now for diversity purposes: you ask the exact same questions to each candidate. Evens the playing field.
    3. Why aren’t qualified black college hc’s trying to enter the NFL? There are a lot of them and many don’t want to have anything to do with the NFL. Thus they themselves create a shortage.

  50. I don’t think the corporate model of ownership is going to change things at all. The Packers don’t have a traditional owner and they’ve never had a black GM and the one black head coach they had was fired after one year when they finished 8-8.

  51. So if the majority of coaches are white then there is bias and racism, but the majority of players are black would this not also show bias and racism? Not saying there isn’t some issues but lets look at this bias holistically including the bias in scouting, drafting, and coaching.

  52. What is the NFL doing to promote the game in Hispanic & Asian communities. Diversity does not simply mean the Black communities.

  53. Where are the wealthy black business people who could own an NFL team and staff it with diversity in mind. Michael Jordan bought an NBA team and a NASCAR team. Where is Jay Z, or Spike Lee or the Williams sisters or David Stewart or Oprah Winfrey? This is a capitalist society, business people come in all colors.

    You hit the nail on the head. Many owners got it passed down to them and want to keep it in the family and have family members as part of the org at the top. This is exactly what the Jay Z’ s of the world want congress to get involved, force owners to sell to minorities. That is whats really going on. Detroit, Chicago, Pittsburgh, all hand me down for generation teams.

  54. Needs to go away. Then when teams request interviews with minorities it can be legitimate instead of checking some box. Just don’t replace this rule with something that’s more idiotic. I can see that happening. They’ll entice hiring a minority with draft compensation or salary relief.

  55. Privately owned companies can hand down to family, or sell to whomever they like. It is their legal right. So yes, creating a corporate ownership situation could potentially lead to more inclusive hiring practices, but there is absolutely no chance that owners would ever let go of the golden geese…

  56. Again, I’m not a lawyer. So can someone tell me how these efforts aren’t affirmative action?
    +++++++++++++++++++++++++
    Affirmative is a synonym for positive. Positive action. That means action with measurable results.

    So far, the results have been meager. For the commissioner and owners the plan is not working; Long Live the Plan. Its well past time for a new plan that actually delivers results.

  57. They won’t rest until they destroy the game…. It’s simple, you don’t like it, don’t watch. Then owners will have to adjust how they operate IF ratings decline. That is how a free-market operates. the bottom line will dictate how the business is run.

  58. Nobody is going to tell owners who to hire. I expect they will hire who they feel is the best qualified to get them results. And that’s the way it should be. The “Rooney Rule” is a farce.

  59. I would be in favor of eliminating the Rooney rule entirely. Or anything remotely close to it. One thing you can’t do is, legislate doing the right thing. Or manufacturing it. It must come from within. No amount of rules, regulations or laws will change that.

  60. These owners would cut off their own arm and sell their children to win a Super bowl…. to suggest that anyone is being overlooked or ignored that could deliver that Super bowl is absurd. These owners would hire ANY person of any race, creed or religion…. Maybe the problem is the feeder system for coaches at the college level. Better qualified coaches ultimately get hired in the NFL

  61. At least the Rooney Rule was an attempt to fix things. The real fix, howrver, is to create more minority coaching opportunities via internships and lower-lever tier coaching positions to place more minorities in positions where coaches and GMs gain familiarity with them and their work. As opposed to all the hiring of coaches kids, friends, etc.

  62. I never understood the point of it. If you know you want Burger King, why would you go to Taco Bell first?

  63. nite2al says:
    February 8, 2022 at 10:57 am
    Something does need to be done. Whether or not there are racist practices by these NFL owners, is a tough call. But nepotism and the good ole boy network is definitely in play.

    ———

    If you don’t like it then purchase your own team and run it as you see fit. If I spent billions of dollars on a team you can be sure I would hire whomever I wanted for whatever reasons I wanted

  64. The corporate/diverse board structure evaluating team personnel choices is a good solution so that one or two white guys in a room are not always making these decisions.

  65. nite2al says:
    February 8, 2022 at 10:57 am
    Something does need to be done. Whether or not there are racist practices by these NFL owners, is a tough call. But nepotism and the good ole boy network is definitely in play.

    ———

    If you don’t like it then purchase your own team and run it as you see fit. If I spent billions of dollars on a team you can be sure I would hire whomever I wanted for whatever reasons I wanted
    ___________________

    Well, at least you agree with me.

  66. The way to make the Rooney rule work is to give draft picks to any team hiring a black head coach.

  67. brwmstr says:
    February 8, 2022 at 1:22 pm

    These owners would cut off their own arm and sell their children to win a Super bowl…. to suggest that anyone is being overlooked or ignored that could deliver that Super bowl is absurd. These owners would hire ANY person of any race, creed or religion…. Maybe the problem is the feeder system for coaches at the college level. Better qualified coaches ultimately get hired in the NFL
    _______________________________

    Adam Gase, Cam Cameron and Rod Marinelli would agree with you.

  68. The racial disparity with coaches is primarily because ALL of the owners, except for one, are White good old boys. As long as that doesn’t change, nothing else will change.

  69. “ A corporate structure, featuring a diverse and inclusive board of directors and layers and levels of checks and balances and committees and accountability would work better than having an emperor with full and total and continuous and unquestioned power over a team.”.

    Sounds like a place where nothing is ever going to get accomplished…

  70. The racial disparity with coaches is primarily because ALL of the owners, except for one, are White good old boys. As long as that doesn’t change, nothing else will change.
    —-

    So buy a team. Or better yet start up your own league. Nobody is stopping you.

  71. So here we go again…. blaming someone else because you lack the skills or talent to get the job. So people are just supposed to hand people stuff because they ‘deserve’ it? Not a good business practice and if that happens that will be the beginning of the end for the NFL because the people that actually support the NFL [fan wise] and buy the merchandise will just stop….. that is just the tip of the issue with this. I don’t watch sports to be preached to by people who always want something they think they ‘deserve’. If it doesn’t stop fans will continue leaving then good luck.

  72. Instead of trying to force owners to hire minorities why don’t the league establish a mentoring program for teams to hire minorities to be groomed for coordinators and assistants !! Might work better than bringing in Al Sharpton screaming about racism !!!

  73. knightwanderer says:
    February 8, 2022 at 9:14 am
    The board of directors method has been shown to be successful at the highest level in Germany, Spain, Italy, and English soccer. And those are the top of the pyramid of sports in those countries just as the NFL is here. And another interesting byproduct might be fans ACTUALLY having minority ownership stake which would allow fan groups to have representation on team decisions at the board level. Considering the way we see some owners, ownership families act now I think this makes more sense. Executive boards can be voted out, accountability exists. IMO

    North European soccer is even less diverse than the NFL. In England there is only 1 black HC in the top league and only 5 black HCs out of 92 clubs. North European soccer is a very poor man’s NFL. American football trumps soccer in every department.

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