Study finds 208 million Americans watched at least part of Super Bowl LVI

Super Bowl LVI - Los Angeles Rams v Cincinnati Bengals
Getty Images

A new study suggests that the actual number of Americans who watched at least part of Super Bowl LVI was significantly higher than previously believed.

The actual number of viewers who watched at least some of the Super Bowl was 208 million, according to the NFL and Nielsen, relying on both the standard Nielsen data that has been used to measure TV viewership for decades, and a new survey by the University of Chicago’s National Opinion Research Center to determine viewing of the Super Bowl outside people’s homes, such as at parties, bars and restaurants.

That 208 million figure is 25 percent higher than the 167 million that Nielsen previously said watched at least some of the Super Bowl, but Nielsen is now accepting that the 167 million figure was an undercount, owing to the unique nature of the Super Bowl as an event that people often watch in large groups.

“While it’s no secret that the Super Bowl is the biggest event across the media landscape on a yearly basis, the exact number of people watching the game has been challenging to pinpoint given the fact that people tend to gather in groups to watch the game,” said Paul Ballew, chief data and analytics officer of the NFL, in a statement, via the Wall Street Journal.

The most commonly cited viewership number for Super Bowl LVI is 112.3 million people, which is Nielsen’s estimate of how many people were watching the game at any given time during the broadcast.

19 responses to “Study finds 208 million Americans watched at least part of Super Bowl LVI

  1. My dog watched part of it too. Does that count?

    Keep inflating the # NFL. And then raise sponsor rates, ticket pricing, …

  2. Crazy to think that 200 million is about twice the amount of views as a single Mr. Beast video. This world is weird.

  3. This Years playoff Matches were sensational, Even the Super Bowl did not disappoint. I have watched every one since the beginning and this year was the very best in my opinion, probably because of the playoff prior to the Super Bowl

  4. I knew all those idiots who said they weren’t watching NFL anymore after Kaepernick were lying through their teeth.

    Like my uncle who said he’d never watch the Steelers again but also knows who he wants them to draft…

  5. With the new TV contracts being negotiated. The NFL is sure viewership is much higher than what’s being counted.

  6. That’s what happens when you have Dr Dre, Snoop, and Eminem performing at halftime

  7. juddgr says:
    March 1, 2022 at 9:16 am
    This Years playoff Matches were sensational,

    ———-

    You must have missed the Bills trounce my Patriots…. Ah well, we abused them for 20 years with Brady at the helm….I guess we had it coming

  8. That means the same thing happened in prior Snoopy Bowls. You can’t even use data that is speculation. Nielsen numbers have been specious at best. This adds further speculation that is laughable.

  9. I’m one of the 208 million that watched the game, paused the stupid commercials and skipped the halftime show.

  10. As for myself, I viewed 0% of the game. No commercials, no halftime show, not a single down of play.

  11. I was one of the few that didn’t watch a single second of the super bowl this year.

  12. Players aren’t kneeling every week. Less political statements this year, since a dem is in office. So…people came back.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.