Adam Schefter apologizes for “insensitive” Dwayne Haskins tweet

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Earlier today, we addressed the controversy that has emerged from the reaction to the passing of Dwayne Haskins. The item focused specifically on the absence of an apology from Adam Schefter for a misguided (and deleted) tweet, and Schefter’s habit of not sullying a Twitter page that is closing in on 10 million followers with anything negative, including apologies for his various missteps.

Late Monday afternoon, Schefter finally did what he should have done on Saturday. He posted an apology on Twitter. But it seemed to have a strategic element. Instead of simply posting an apology on Twitter — which he could have done at any point on Saturday or Sunday — Schefter used the occasion to push traffic to his podcast, where a three-minute and 33-second clip has harvested as of this posting 944,000 views.

It was insensitive,” Schefter said. “It was a mistake. And I can assure you is not my intention. I wish I could have that tweet back. The focus should have been on Dwayne, who he was as a person, a husband, a friend, and so much more. I wanted to apologize to Dwayne’s family, his friends, the players in the National Football League, and offer my condolences to everybody close to Dwayne.”

Schefter doesn’t address why it took him two days to apologize. Moreover, the words quoted above weren’t tweeted by Schefter. All that appears on his Twitter page is “an apology and a tribute to Dwayne Haskins,” with a link to the podcast clip.

This only reinforces the reality that he treads very lightly when it comes to what he’ll put on his Twitter page. He could have posted exactly what he said in a thread of tweets. Why not do that? Why push people to click on a clip from his podcast?

Again, we all make mistakes. How we rectify them becomes far more instructive. Schefter seems to protect his Twitter page from full-throated apologies. In this specific case, he arguably leveraged his Twitter feed to generate traffic for a podcast that isn’t nearly as powerful as his Twitter profile.

20 responses to “Adam Schefter apologizes for “insensitive” Dwayne Haskins tweet

  1. Shefter is a tool who lost the respect of anyone who watches football a long time ago. He’s kind of like the Skip Bayless of this generation.

  2. Good for PFT for calling rude guys like Schefter out. He tried so hard to be edgy and forgot he was talking about a human being who was loved by family and friends

  3. Personally, I don’t think that he said anything that was malicious or untrue, but sometimes people see what they want to see. Good for him for apologizing if it makes him feel better, but the guy who should have apologized was Gil Brandt. What HE said truly WAS reprehensible. Needless, rude and reprehensible. I do feel badly for Haskins’ family, though. He didn’t deserve to die so young.

  4. Shefter always struck me as an attention-seeker for whom his own self was like oxygen.

    Now I’m sure my instinct was right (which is rare for me).

    even when he’s apologizing, he’s doing it strategically.


  5. I agree contextually he was very insensitive to family & friends with trying to encapsulate Haskins’ career along with the death announcement. I think mostly to try and have more information than other’s, with so little information available on the incident, itself. I’m okay with him apologizing now & hopefully he learns from this going forward.

    In the meantime; RIP Mr. Haskins.

  6. This is him profiting from Haskins tragic death, especially if that podcast has sponsors who pay by the listen. It feels super gross.

  7. He is on a local KC radio station during the season and he seems like a conceited jerk during those interviews so it’s no surprise that he was a jerk reporting the passing of Mr. Haskins and then couldn’t quite apologize in an upfront manner.

  8. Schefter had to wait to hear from what his sources found out before he could say anything.

  9. About time. He lacks empathy and likely had to be told by numerous people to finally apologize. Not the first time he’s been told to say sorry either. What a hack of a journalist.

  10. I don’t know why ESPN decided to sign Schefter long term. When referring to someone who has just passed away,especially so young and tragically,he should know to choose his words very carefully. Words can and do hurt that person’s loved ones. How many times does it take for Schefter to get it?

  11. The fact it took him two days to put out an apology says that it was done for PR purposes. Someone told him or even helped to write it for him.

  12. RIP Haskins. I didn’t find Schefter’s tweet to be offensive, but I have to remind myself that it’s 2022 and everyone gets their feelings hurt about something.

  13. An alternative view…maybe Schefter thinks an apology that is spoken is more genuine than one that is typed. We don’t know the heart of a man or his intentions. So if we’re going to speculate, why not give the benefit of the doubt.

  14. I agree that Schefter shouldn’t have used that tweet to summarize anything about Haskins’ NFL career. What he said was true, but I can see where it could be considered insensitive. But Schefter is also an NFL reporter, so putting Haskins in context for people who might not be familiar with him isn’t necessarily wrong, but wasn’t a good look.

    But directing people to his podcast for the apology is pretty slimy. I get it, sure, but that’s worse than the original tweet as far as I’m concerned.

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