Report: 10 years, $375 million for Tom Brady

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When Fox first landed NFL rights nearly 30 years ago, it paid the league $400 million per year. Fox will pay Tom Brady nearly that much for a decade of talking about football.

Andrew Marchand of the New York Post reports that Brady’s deal with Fox will pay $375 million over 10 years.

Brady’s amount more than doubles the prior high-water mark of $18 million per year given to Troy Aikman by ESPN.

The deal begins when Brady retires from the NFL. It becomes an obvious factor in 2023, when he’ll have to decide between playing football or calling games. Presumably, it will take a lot more than $37.5 million to get him to keep playing.

141 responses to “Report: 10 years, $375 million for Tom Brady

  1. Good for him. The free market at work. It does make me wonder how much Madden would command nowadays.

  2. Is he any good in the color commentating/analysis spot on live broadcasts? I’m sure hes tested well though, but haven’t seen or heard much aside from those Ian Eagle radio interviews.

    #Teamhank

  3. No wonder Fox didn’t care too much about losing Buck and Aikman. They had the GOAT!

  4. WOW ! If this is true I’m shocked ! $37M a year to talk about football. I would have done it for half of that! LOL

  5. Insanity.
    He never made that much money in any of the seasons when he was playing with the Patriots and only once (2021) with the Bucs, and he was kind of good at that job…

  6. Paying this guy almost $400 million to talk over football games and I’d pay $100 a month to get NFL games without any analysis and just the sounds of the stadium.

  7. As had been observed many times on this blog, nobody watches football because of the announcers. Fox will hype it, and curiosity at the outset might result in a short ratings boost, but at the end of the day nobody is watching football to hear Tom Brady tell us the same thing every other announcer will tell us.

  8. Doubt Brady will need to make $38 million to keep playing. He’s never been particularly worried about the game day checks.

  9. Whew, I was getting worried about how he was going to get by after retirement

  10. Clearly he’s got plenty of money, so it’s not that. I guess the whole “I want to spend time with my family” thing wasn’t actually a thing…

  11. $375 million to announce football games? While millions of Americans are struggling to afford to put gas in their cars. There is something seriously wrong with our system.

  12. Poor guy hasn’t made enough money playing football, probably have to work forever.

  13. Will even one more person choose to watch the game because TB is doing color commentary, as opposed to, oh, I don’t know, Aqib Talib?

  14. That is insane. The amount of money in the entertainment industry is sickening!

  15. This is insane. What if he is absolutely horrible on the broadcast??
    Not saying he will be but a future contract?? The guy is still playing the game.

  16. My first thought is wow, I hope that’s not guaranteed in case he sucks at it. I would also not assume it will take more than $37.5 to get him to play in 2023. He’s chasing rings, not dollars and if that 10 year deal doesn’t start til he retires he gets more game checks before the $375 kicks in, which is more money in the long run. Tom should be able to buy himself a quarter to half of a football team at some point pretty easily.

  17. This guy has serious “my wife makes more than me” complex vibes… Go away, Tom.

  18. And not many will care. I don’t tune in or not based on the broadcasters – the mute button works just fine, I tune in to watch the reams playing the game. I like Brady and the Patriots 20 year run, not a hater at all, I just don’t think it matters.

  19. If Brady decides to play football next year,I doubt it will be about the money. I’m sure he’ll do another team-friendly deal for a chance at another ring (wherever that might be).

  20. It’s news stories like this one that make me remember what my econ professor said was the only true definition of value: What somebody’s willing to pay you.

  21. Brady just FLEECED FOX….I do like that much about the announcement anyways….personally I think he will be very informative but an absolute bore to listen too… his personality is just too sterile & dry to be entertaining…..Gronk is lousy too, but at least he has the GOOF factor going for him, but even that gets old after a few minutes….

  22. Who were they competing against?! And why pay so much for a someone most of the country can barely stand the sight of, let alone want to hear do games?!

  23. There isn’t a person out there that is worth the money bring thrown at these commentators. I mean NOBODY!! No wonder the price of everything connected to sports is going beyond the reach of the everyday Joe!! Stupid.

  24. $375 million. Shame on you Fox. With so many going hungry or can’t afford meds, you shell out this kind of money to a millionaire (or possibly a billionaire). What is wrong with this country. Sad. . .

  25. Fans watch football for the game, not for the commentator

    If the quality of the game is good, we can watch it even in Mute

    if the quality of the game is a snow fest 6-3 final score, with fumbles all over, no commentator can make it better

    Over paid…

  26. wow, i like Tom Brady but I wouldn’t go out of my way to watch his broadcast. not even close. Now that’s an agent earning his money!

  27. Maybe now he can afford to payback that PPE loan that he got during COVID, which probably should have gone to a small, struggling business that actually needed it.

  28. Guess the NFL ownership thing was all hype, unless his contract is really voidable at end of every year if the right ownership opportunity presents itself. He jumped right to part ownership of Fox 🙂

  29. $375 million that’s it? Looks like he’s going to have to keep cutting coupons if he wants to survive 🙄

  30. And with that NFL tickets just became much more expensive. Everybody celebrates these massive contracts until it’s time to pony up for season tickets. Or parking. Or a beer. Yay.

  31. If Belecheck worked at Fox he would have made him take a team friendly deal.

  32. No price is too high for a guy with a whiny voice who has bragged about never saying anything of substance!

  33. When will the broadcasters realize that nobody tunes into a game because of the announcers. Hire someone competent at a tiny fraction of that and put that money to better use. No one cares about celebrity announcers, they care about competent announcers.

  34. kissbillsrings says:
    May 10, 2022 at 1:25 pm

    Brady just FLEECED FOX….I do like that much about the announcement anyways
    —————————————————————————-

    Actually he just fleeced anyone with a cable/satellite subscription. Those are the actual folks that will be paying for this. Those folks will also be paying for Buck, Aikman, and Romo contracts. Those monthly cable/satellite subscription fees are going to have to climb drastically. Oh I forgot inflation on top of that…. Yikes glad I tapped out over 10 years ago

  35. Just keep him from Davie. Other than that, I can mute any telecast he is on.

    Tommy Boy isn’t universally beloved by all.

  36. patsfan4lifedynasty says:
    May 10, 2022 at 1:05 pm

    $375 million to announce football games? While millions of Americans are struggling to afford to put gas in their cars. There is something seriously wrong with our system.
    _____________________

    Just stop. People also pay top dollar in this country to be entertained. You want to stop that too?

  37. Disclaimer. Tom has been one of my favorite players. But aren’t we going to watch football regardless of who is speaking? I’m sure there is some value to good calls and analysis, but is it really the amount they’re paying Romo and Buck and Aikman and now Tom? Seeing that number may change Peyton’s mind on calling games mainstream…

  38. gideon says:
    May 10, 2022 at 1:24 pm
    If Brady decides to play football next year,I doubt it will be about the money. I’m sure he’ll do another team-friendly deal for a chance at another ring (wherever that might be).
    —————————————————————————————————————-
    I’m sure it’s easy to do team friendly deals when your wife makes over $25 million a year.

  39. If he were Al Michaels at 45 then I would say that’s a good investment but not Tom Brady. Being a great QB does not automatically translate to being a $37 million a year TV analyst.

  40. Well Tom does need the money, right?
    _________________
    Gisele wants another island.

  41. Brady is a King among men. And good for Fox. The greatest mind that has ever played football sharing real wisdom with the viewers. I mean if Romo is so smart how come he won 0 Super Bowls? Good for Brady, he wanted to stay involved with football. Just as Madden was football for a generation or two, millions of people quell grow up with Football being Tom Brady

  42. I’ve watched a lot of football and sports broadcasts. Not sure as the consumer I can see that they bring me the value reflected in their salaries but not knocking them for getting what they can. Certainly a nice way to leverage his next football contract if he plans to keep playing. $37/million a year to not get hit?

  43. Kirk Cousins’ agent will get him $400 million from CBS once he retires.

  44. kissbillsrings says:
    May 10, 2022 at 1:25 pm

    Actually he just fleeced anyone with a cable/satellite subscription. Those are the actual folks that will be paying for this. Those folks will also be paying for Buck, Aikman, and Romo contracts. Those monthly cable/satellite subscription fees are going to have to climb drastically. Oh I forgot inflation on top of that…. Yikes glad I tapped out over 10 years ago
    ——–
    LOL, no. Advertisers will “pay” for Brady’s TV contract, just as Advertisers (who pay for ad placement during all NFL games) pay for 85% of the NFL’s yearly revenues.

  45. Yeah, Brady is just so hated that he led the league in merchandise sales this past season. The echo chamber some folks are living in here brings a smile to those of us who live in reality. He got the job because he is well liked. Get a clue, folks.

  46. Is it a done deal? Because Amazon would pay him more than Fox. First rule of life is let them compete Tom.

  47. This country spends trillions on entertainment while people sleep in the streets. Our priorities are backassward.

  48. I don’t get it. I personally do not watch games based on who’s talking over them. That doesn’t factor into anything for me. I watch the games for the product on the field, everything else is just there.

  49. I think the Patriots did well by Tom and the team by him. The Bills are valued at 2.27B. That’s only 6 times what Brady will be paid by FOX.

  50. Never thought I’d say this about Brady… I hope he’s as good as Tony Romo

  51. How funny would it be if his commentary ultimately proves his knowledge of the game to be lacking and he’s actually just the luckiest SOB in the world.

    Obviously that won’t be the case… the thought just makes me chuckle.

  52. I’ve listened to Brady on his podcast with Jim Gray a few times on Sirius XM. He’s pretty smooth. The real test though will be in comparison to Tony Romo. Romo surprised a lot of folks. Heck,… he’s calling the offensive plays before the QB gets it from the OC. That right there makes it interesting. And that drives ratings which drives the cost per minute in advertising revenue. So you see,… It all comes down the $$$$$

  53. Craziest part is that I’ve never heard him do an interview and thought he was a really captivating speaker. AND even if he was dynamic you’d probably rather have a guy like that doing a studio job where you can take advantage of those skills rather than doing color commentary where the game severely limits the number of stories and anecdotes he could share.

  54. A decade? Tom doesn’t strike me as anyone who has any talent for broadcasting. Who knows, maybe in an alternate universe, Tomasina Brady took over for John Madden and will improve the game calling. I suspect he’ll whine when the temperature of the booth is not to his liking.

  55. I wonder how long it will take for him to tire of his co-workers and show them the door.

  56. Does anyone wonder why their cable bills go nowhere but up far faster then everything else.. things like this is why.

  57. I hope this doesn’t mean Fox will lose the subtle comedy stylings of Rob Riggle.

  58. I guess we can see what will happen to the prices of beer and chips we consume while listening to him.

    It’s discouraging to think that people watch games based on who is playing, not commentating, so the ratings will never show what effect, if any, he has on viewership, thus whether those price increases reflect any real value.

  59. Hopefully Fox will continue to host the NFC package for many years to come with the NFL so I don’t have to Stomach Brady that often watching football.

  60. The announcer is so inconsequential to my decision to watch a game or not.

  61. People mostly watch the games their teams are playing in or what happens to be on. I can’t think of a time I have chosen to watch a game for the announcer.

  62. His football knowledge is as good or better than anyone on Earth, but whether of not he’s entertaining enough will remain to be seen. Something tells me that when you challenge Brady, he gets better and better because well, he’s sort of driven more than most. Just an observation.

  63. I thought Favre would be a natural at this.

    Hopefully this turns out the same way.

  64. Lets hope is comments are not as bland as his normal press conferences. We need snarky, insightful, interesting Tom not don’t offend anyone Tom.

  65. cbwv1974 says:
    May 10, 2022 at 1:18 pm
    John Madden would be a billionaire

    John was pretty entertaining – even on a bad game – something that’s never struck me about Brady.

  66. hilltopper9 says:
    May 10, 2022 at 12:57 pm
    That’s a big investment for a guy that many football fans despise
    —————
    Yet he topped NFL merchandise in 2021 correct, wasn’t that article just posted on here not long ago? Even after playing 21 years people are STILL buying his swag……likely because ‘many football fans despise him.’ 😉

  67. I’ll talk about football all day long for a million bucks. Wow just wow. Fox will figure out eventually that not everybody loves Tom Brady.

  68. I still wonder if he’s really come to terms with how much work and grind this is going to be. This deal will have him living out of a suitcase all season long until his mid-50s. Peyton and Eli are doing games from their couches and even the studio talking heads can live in the same city all season long without constant travel.

  69. Lot of money for someone that more than 50% of people can’t stand. Looks like I’ll have the game on with the radio

  70. Listening to Brady’s high pitched Richard Simmons sounding voice for the duration of a football game should be classified as a torture method by the CIA. They could extract any information from a prisoner by playing Brady’s voice on a continuous loop. That would break anyone.

  71. I already mute half the games I watch, so I’ll just have to bump up that % a bit. Great QB but not exactly the best personality. Brady will probably be Joe Theismann 2.0 as an announcer.

  72. Do these idiots not understand that people watch the NFL for the games, not the announcers? Sure, it’s great when the announcers don’t suck…and remains to be seen whether Brady is any good, but if they have good games people will watch regardless…and they can save 300 million!

  73. It’s crazy paying him that much. He going to let the world know about more cheating ways when he was with the pats?? haha

  74. Looking forward to him announcing a Pats game.

    Article also mentions he’ll be a brand ambassador for Fox. I’m sure they’ll find some new ways to wring value out of it.

    But yeah… I’m a huge Brady fan and will tune into exactly zero games that I wouldn’t watch anyway just because he’s announcing.

  75. Well, it’s a party at Tony Romo’s house tonight, because his next contract just went way up.

    As for Brady – he certainly has the knowledge and hope he does well. But this enormous contract looks like a bit of a panicked grab for status, much like the Browns with Watson. Some billionaire with the money to burn wanting to grab the shiny toy off the shelf before someone else does.

    Trophy wives, trophy QBs, trophy analysts.

  76. xxsweepthelegxx says:

    May 10, 2022 at 4:04 pm

    hilltopper9 says:
    May 10, 2022 at 12:57 pm
    That’s a big investment for a guy that many football fans despise
    —————
    Yet he topped NFL merchandise in 2021 correct, wasn’t that article just posted on here not long ago? Even after playing 21 years people are STILL buying his swag……likely because ‘many football fans despise him.’ 😉
    —————–
    I dont despise Brady and as he’s gotten older I actually like him more but it’s a HUGE mischaracterization to say after playing 21 years people are still buying his merchandise without clarification. The merchandise your talking about isnt the same it’s been for all those years as the merchandise is now Bucs gear so really your talking about the same gear for 2 years.

  77. He is sooo boring to listen to talk football. They would interview him on MNF halftime on Serius radio broadcasts. All he does is talk in cliches, he says a lot without saying anything of substance. You can tell he chooses his words careful and tries not to say anything controversial, maybe he’ll change some after his on the field career is over, but I doubt it. Just the kind of company man the NFL loves

  78. Maybe Favre can hit up Brady for investment money–instead of using Mississippi state funds?

  79. I’m surprised some conspiracy theorist didn’t come up with, “Robert Kraft arranged all this with Rupert Murdoch 15 years ago as way to get around the salary cap. Each year Brady takes less the top of the market, it gets tacked on to his TV deal with Fox, which is financed on the backend by Kraft.”

  80. These announcer salaries are baffling to me. Are the networks actually seeing a huge revenue increase from having a big money announcer calling a game versus a lower paid guy?

  81. That’s Tom’s reward from the NFL for years of taking a lower salary so the league could have a villain franchise and a cyborg cheating crybaby as its star QB.

  82. What a waste of money on Fox’s part. He’ll be calling games that people would have been watching anyways, very few will tune in, except for maybe his first called game, to watch a game just because Tom Brady is calling it. Nothing really justifies spending that much for something/someone who isn’t going to appreciably move the ratings needle.

  83. He’s worth ever penny. It will be like having Ruth broadcast a baseball game.

  84. As a Brady fan kind of wonder why he wants to do this at all but guess he wants to remain connected to the game if this ownership thing does not work out .. and sure he’s gotta be at least as smart as Romo and for those concerned about speaking in cliques and very buttoned down with no personality .. well he’s from the BB school of being very careful and being on TV his real personality should come out and figure his to be at the very least competent as the haters will go to school if he does not rule .. but alas time will tell and have to wonder if there are problems at home as the dude certainly does not need the cash !! ??.

  85. I’m a life long Pats fan. Tom is always going to be the man. But I do have to question this. Have you seen Tom do interviews? He isn’t the best orator. It’s true. Fox may end up calling an audible.

  86. And you thought salaries for football players were going through the roof! Cry Baby Brady doesn’t even have any broadcasting experience, wow!

  87. Fr the life of me, I can’t figure out how this deal makes sense for Fox. No real football fan chooses what game to watch based on who the announcers are. In fact, most of the time I don’t even know who the announcers are going to be when I turn a game on. It’s the teams playing that determines what game I watch, and I’m pretty sure that’s how it is for the vast majority of fans.

  88. How much more am I going to have to pay now to watch my team because some guy who doesn’t need another dime the rest of his life will be making more money per hour ($133k) than 90% of the country make per year?

    At a time when most people are struggling to fill their gas tank we have seen $50M per year be the new norm for QBs, $28M for WRs, and now $37.5M for announcers. I don’t get it when some fans say great, get as much as you can, when we are the ones who ultimately pay the price.

  89. Tom Brady may turn out to be great but my initial reaction is that I’m less likely to watch a game because he’s on the broadcast team. I haven’t felt that way since Joe Theisman — though I really didn’t like Gruden either.

  90. there are things that happens in the universe that

    make you doubt there is a universe

  91. So Murdoch buys another soul.

    $375 million seems steep, but when you’re the devil, money isn’t an issue I suppose.

  92. With this kind of coin, Tom could afford destroying his cell phone every month.

  93. The only games I’ve ever watched FOR the announcers were those called by Madden & Summerall. Nobody since has come close to their level. There are several announcers who I avoid entirely…see Buck, Joe and Aikman, Troy.

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