Rams COO Kevin Demoff: I don’t know if this model is sustainable forever, but we’ll stay aggressive

Super Bowl LVI celebration
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The Rams made a number of headline-grabbing moves on the way to winning Super Bowl LVI in February and they stayed active this offseason.

They signed wide receiver Allen Robinson and linebackers as free agents while also striking new deals that will put a lot of money in the pockets of quarterback Matthew Stafford, defensive tackle Aaron Donald, and wide receiver Cooper Kupp in the next few years. That fits the Rams’ recent model of building around high-priced players over draft picks and one can’t argue with how it’s worked out for them thus far.

Some have said that there will come a point where the Rams won’t be able to sustain that approach to team-building and the team’s COO Kevin Demoff doesn’t disagree, but he said that the team will remain aggressive even if they change the way they do business in the future.

“I don’t know that this model in particular is sustainable forever,” Demoff said, via Dylan Hernandez of the Los Angeles Times. “To me, it’s not about, ‘Oh, this is the model we will always have.’ I think our model has been [being] aggressive in trying to build the best team that we can build. That is sustainable.”

For now, though, don’t expect much to change. Demoff said that the Rams have designs on being one of the top global sports franchises and that “one title doesn’t get you there.”

8 responses to “Rams COO Kevin Demoff: I don’t know if this model is sustainable forever, but we’ll stay aggressive

  1. I for one love this approach. The one’s saying they’ll have a bad team in 3-5 years are the same one’s that root for teams that do it the “correct” way, and still haven’t sniffed a Super Bowl.

  2. Kinda funny…It took 10 years for Snead to cover up for his awful, botched rG3 fleecing.

    When January rolls around in 2023 and the Rams aren’t knocking on the door, then the cap fade happens, we’ll all know the deal.

    That’s why there are all these 1 year dynasties and the Chiefs proclaiming 6 or 7 titles, just 2 years ago.

    The Rams are just the new version of that. Ain’t happening. The arrogance is astounding.

  3. All they need to do is just hang on until the next TV contract kicks in & the “salary cap” goes up substantially.

  4. The question is: Do you want to be a great team for a short time or a relevant team for a long time? The Rams have set themselves up for the former, and rightly so, given their situation of starting over in a new market (for this generation anyway). They needed to establish fandom in L.A. at almost any cost. And they’ve done that. But the formula is not there for sustained relevance, particularly since their franchise QB is well into his back-9 at 35 years old. Still, the Rams have a shot at a nice 3-4 year run.

  5. Outisde of the covid year, the salary cap has grown more than expected for over 10 years now, this has allowed a lot of teams to weather some bad decisions and even caused some to conclude the salary cap isn’t real. Well, the cap is expected to keep rising, and if that is true, the most aggressive teams will be rewarded and the future reckoning won’t be that bad for them. For right now, buying stars and devaluing draft picks seems reasonable, but if the cap doesn’t grow as expected, the future reckoning will be a lot more harsh.

    That said, if you live in LA and are a Rams fan why would you worry about it all? As soon as the Rams competitively fall off, you’re going to go right back to not paying any attention to them at all.

  6. As a Rams fan and all the years of …. I love this!!! Lets go!!!!!

  7. It’s mind boggling how people are confused and do it understand what the rams are doing , they are a team who’s fan base for the most part are in the fifties ( myself included) the city is full of kids who grew up picking a team , and calling it theirs because LA didn’t have one , my nephew is in his late 20,s and likes the eagles because he liked birds when he was 4, if the Rams can have a winning record a few more post season births , they will have accomplished what the wanted, get a fan base , may son is now 11 , I have dragged him to every game since he was 5 , now most his friends are rams fans , their generation will be wearing , Donald and Kupp jerseys to the stadium for the next 30 years ,

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