USC, UCLA join Big Ten, starting in 2024

USC vs UCLA football
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It’s official: USC and UCLA are the newest Big Ten programs.

Both schools announced on Thursday evening that they have joined the Big Ten, starting with the 2024 football season.

The schools will be Big Ten members in all sports, but this move is all about football. It’s football that generates the enormous television revenues that enrich college administrators, and it’s football that motivates every conference realignment.

For the Big Ten, getting USC and UCLA is a huge step into the lucrative Los Angeles television market. For USC and UCLA, the move puts them squarely into the middle of one of the two major college football conferences.

With this move and the departure of Texas and Oklahoma from the Big 12 to the SEC, the Big Ten and SEC are now so far ahead of the other conferences that there really aren’t a “Power Five” anymore, but a Power Two, with the Big Ten and SEC serving as the marquee conferences in college football. It’s likely that more moves are coming, with the remaining top programs outside the Big Ten and SEC trying to join one of those two conferences, and the future of college football being centered around two major conferences that have far more resources than the rest.

26 responses to “USC, UCLA join Big Ten, starting in 2024

  1. Can’t wait to see USC or UCLA play in Wisconsin during a snowstorm. Will be awesome.

  2. This is wrong on so many levels. We all understand the Pac-12 is not as competitive in football. But pulling up stakes and leaving is not the way. Eventually the tide will turn (not the crimson version) and the Pac-10 (12) will become strong again. 2003/2004 saw USC take the national championship (other teams came close other times). I sure hope those players who committed to USC or UCLA know they are now bound to multiple trips to the midwest from 2023 on – it isn’t the same as staying on the West Coast. What about the other sports (basketball, baseball, softball, track, swimming) – same thing = long trips multiple times a year. This will only change revenue & recruiting for football, it will hurt everything else (tradition, locality, etc.).

  3. Hey all non-football UCLA & USC athletes, enjoy those interminable 10+ hour travel days featuring flights in coach and then rides on cramped buses on snow covered roads to State College, Iowa City, West Lafayette, Lincoln, Urbana, and other glamorous destinations. Your university administrators, who now have an extra $20 million a year lining their pockets, thank you for your sacrifice.

  4. I’m a UCLA fan, and I do not like this. I feel really bad for the non-football athletes who will now have to travel across the country constantly for all of their games and tournaments

  5. And college football moves from life support to death… 5-10 years away from a minor league NFL that makes college football irrelevant.

  6. The Big Ten West badly need(ed) a dose of star power. Pretty tiring watching the West champion get thoroughly outclassed in the championship game.

  7. So in 5 years, whuch is better? The Big 60 or the “Southeast” Conference that will include Oregon, Guam and Australia? Somehow they’ve taken historic, legendary rivalries and screwed them beyond recognition. NCAA = No Cash Amount Adequate.

  8. Seeing that west coast NFL teams have lousy records platting 1PM games on the east coast it’ll be interesting to see how these teams fare with 12PM kickoffs on the east coast

  9. Both are Tier One academic schools, so they will have a academic protocol set up for their athletes as they travel east. Doesn’t really affect the football teams, as it’s Friday/Saturday travel. But for a basketball team a Thursday-Saturday schedule it wipes out 3 days that week, as leaving early Wednesday and coming back Sunday…for the most part. Good luck to them, as it’s weird but it’s college football in the 21st Century.

  10. I don’t get college football… I asked my buddy who is a big fan, and he said it’s the tradition and the rivalries that he loves most.

    OK

  11. This is an indication of the modern world. In the digital age the physical distance between locations simply isn’t that important. It is no longer necessary for conference teams to be in the same state or region in order to have competition or “rivalries”.

  12. The Pac-12 has been on the life support for a decade. It has a terrible television deal. Leadership has been slow to respond to the realities of modern college athletics. Despite USC’s recent problems, it remains as the conference’s relevant football power. It was only a matter of time before USC went looking for something better.

  13. gibson45 says:
    July 1, 2022 at 8:57 am
    This is an indication of the modern world. In the digital age the physical distance between locations simply isn’t that important. It is no longer necessary for conference teams to be in the same state or region in order to have competition or “rivalries”.

    01Rate This
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    Except that the athletes are physical beings that will need to physically travel across the county to compete in events. This is garbage.

  14. I love college football, but The NCAA, Commissioners, and ADs are to blame for this. No need to ruin all college sports and rivalries just for football. They should have removed it from the NCAA control years ago and made it its own entity. Hopefully when the dust settles other sports can return to their regional rivalries.

  15. As a Big Ten fan and Wisconsin homer I love this. Next lets get Colorado and possibly Arizona to bridge the Mountain TZ gap.

    The Big Ten already covered 2/3 of the country from Nebraska to the Atlantic Coast, so travel isn’t going to be a big change.

    But this definitely will put the Big Ten above the SEC, which is what the Big Ten needed to become the number 1.

  16. Intercollegiate athletics, say hello to Mephistopheles. If you don’t know what that means, just ask the philosophy department. The good professor will respond with a smirk on his face.

  17. 1westcoastfootballfan says:
    July 1, 2022 at 9:08 am
    gibson45 says:
    July 1, 2022 at 8:57 am
    This is an indication of the modern world. In the digital age the physical distance between locations simply isn’t that important. It is no longer necessary for conference teams to be in the same state or region in order to have competition or “rivalries”.
    ——————————————————————————————
    Except that the athletes are physical beings that will need to physically travel across the county to compete in events. This is garbage.
    _________________

    Millions of people travel cross country every day. Professional athletes travel across the country all of the time to compete. We’re past the days of hooking up the horses to the stagecoach in order to travel from state to state.

  18. dejadoh says:
    June 30, 2022 at 10:35 pm
    Go have fun playing Maryland and Rutgers and Indiana.

    ********************************************

    Yeah because Lord knows those schools can’t compete with Arizona, Arizona State, Cal, Colorado,Oregon State, Washington State 🤣

  19. dstegesaurus says:
    I don’t get college football… I asked my buddy who is a big fan, and he said it’s the tradition and the rivalries that he loves most.
    ————-
    It’s also locations that don’t have an NFL team or had their NFL team leave. Talk of adding an NFL franchise someplace without a household name college football team can stir up anger among boosters and hardcore alumni. They fear it will result in fewer fans for their college team.

  20. The tv contract will be ginormous, but the schools will still oppose paying players.

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