Huge demand for tickets to NFL game in Munich causes resale prices to skyrocket

Tampa Bay Buccaneers v Seattle Seahawks
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Far more fans want to see the Buccaneers play the Seahawks at Allianz Arena in Munich than the stadium can seat.

Tickets went on sale to the general public today, and fans quickly flooded Ticketmaster. Some fans posted on social media that they were getting messages saying as many as 2 million buyers were ahead of them in the queue to purchase tickets. The stadium has a capacity of about 75,000.

Face value ticket prices range from around $65 to around $165, but those tickets are already sold out, and resale prices are skyrocketing. Stubhub is currently listing the cheapest ticket available at $585 and the most expensive at $33,760.

The NFL has consistently drawn large numbers of fans to its international series games, with sellouts and inflated ticket prices making overseas games more lucrative than games in teams’ traditional home stadiums. In addition to the game in Munich, this year the NFL will play three games in London and one in Mexico City.

14 responses to “Huge demand for tickets to NFL game in Munich causes resale prices to skyrocket

  1. Country artist Eric Church doesnt issue the actual ticket until 2 days before the event. Even though the ticket is purchased direct months beforehand.

    This almost eliminates the bots and professional resalers from gouging prices. Wish more would follow suit since 75% of these are bought by resalers.

  2. It is just of a matter of time before the NFL experiments with a certain team (cough, cough Jags) with being based in Europe to play a full season just to see how much money they can actually make and justify moving a team or two (Jags, Chargers, Carolina, DC whoever needs a fully funded by the tax payers stadium) over there. It will also create a new window for early games which they could sell the rights too, more money.

  3. What better way to introduce the fine citizens of the world to the game of American football?

  4. 50Stars says:
    July 19, 2022 at 10:54 am
    Country artist Eric Church doesnt issue the actual ticket until 2 days before the event. Even though the ticket is purchased direct months beforehand.

    This almost eliminates the bots and professional resalers from gouging prices. Wish more would follow suit since 75% of these are bought by resalers.

    ———————–

    Also allows him to cancel on his fans last minute so he can watch a basketball game.

  5. I don’t want to lose the Jaguars but my $94 front row upper deck seat on the 40 yard line looks like the NFL could sell it in Munich for the same game for, what, $2000? How long before, well, you know what.

  6. This great news for the NFL and news that NFL fans should embrace. International appeal makes the NFL stronger.

  7. I believe that this is an interesting test marketing strategy. NFL Europe redux coming? Will the NFL use the seat sales figures and European television (or streaming service) viewing numbers to validate the economic projections for another league? Why not go big and restart the NFL Europe with twelve or sixteen teams? Do away with the Mickey Mouse ownership rules in Europe and sell the licenses to corporations (maybe even media companies like Comcast, BBC, Netflix, etc.). Remember, Europe has @35 cities with populations of more than one million people! Depending on the rate of return, the 32 current owners of the NFL would make a huge amount from the licensing fees alone! The data room for the license sales would use projections from Munich and London games and ticket demand and apply them to the populations of Berlin, Amsterdam, Paris, etc. The risk to the 32 current owners would be minimal while the returns could be astronomical (think branded clothing sales, other team items, television contracts, stadium sales). Remember, there are 30 European stadiums for soccer that seat more than 60,000 fans! What about a possible global Super Bowl? I believe that Godell is going to use the new European League as his greatest accomplishments!

  8. ghjjf says:
    July 19, 2022 at 10:54 am
    Most of those tickets were bought by scalpers.

    50Stars says:
    July 19, 2022 at 10:54 am
    This almost eliminates the bots and professional resalers from gouging prices. Wish more would follow suit since 75% of these are bought by resalers.

    —————

    It doesn’t matter to the NFL who originally buys the tickets, the league gets its money either way. If resellers really are buying most of the tickets that means the event is extremely popular.

    With respect to alleged gouging, willing buyers are voluntarily purchasing these tickets. No one is forcing anyone to make the purchase.

  9. First international team will have to be in MC for logistical reasons. That and a team that moves there will double in value overnight. If Joe Burrow wants paid, he better be hoping for this move to occur.

  10. I should have tried to log on, and if lucky enough, buy as many tickets as possible. Then sell all but two on the open market to pay for the trip overseas.

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