Packers report $77.7 million in operating profit on $579 million in revenue

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The Packers are the only NFL team required to report their year-end financial results, and they did so Friday, pulling the curtain back on the NFL’s rebound from the pandemic.

The Packers posted a $77.7 million operating profit in the 2021 season on $579 million in revenue, Ben Fischer of the Sports Business Journal reports.

NFL teams had a 12 percent gain in revenue split equally among the 32 clubs, sharing $11.1 billion in television and sponsorship revenue in 2021, or $347.3 million per team.

That number has risen $3.3 billion — or $100 million per team — in the past five years and does not yet include the monster television rights packages signed last year. A 17th regular-season game, a primetime playoff game and increased sponsorships helped grow the league’s national revenue, per Fischer.

The Packers reported $231.7 million in local revenue, which was up 9.9 percent the last pre-pandemic season of 2019. Green Bay is “between 8th and 10th” in the league in local revenue, Packers president Mark Murphy said, via Fischer.

“The storyline from our financials from a year ago is a return to normalcy,” Murphy said.

In 2020, when the Packers played without fans in Lambeau Field, the team posted a $38.8 million loss on $371 million in revenue.

For the 2022 season, the Packers raised ticket prices.

61 responses to “Packers report $77.7 million in operating profit on $579 million in revenue

  1. $78M profit after paying Rodger his record-breaking signing bonus. Not too bad.

  2. Now all 31 of the other owners are gonna be upset, since you can sorta figure out their numbers, too. That’s hilarious. 😆

  3. Packers fans are lucky they don’t have an owner who’s going to pocket team profits and purchase a superyacht.

  4. Green Bay is “between 8th and 10th” in the league in local revenue
    __________

    So ninth, then?

  5. bboyspaulrevere says:
    July 22, 2022 at 4:42 pm
    Now all 31 of the other owners are gonna be upset, since you can sorta figure out their numbers, too. That’s hilarious. 😆

    ____________

    You have to be a real special type of ignorant to not know they have to release numbers every year for the Packers.

  6. Its important to remember that operating profit is before interest and taxes. The packers are the only team that doesn’t pay taxes, the rest of the teams do which means their actual profit is much less after taxes. If the Packers are in the top 3rd of the league in operating profit, 2/3 of the teams are less than the Packers plus they have to pay taxes. The league average is probably somewhere around $50M minus taxes. Remember that the next time you think the owners are taking home hundreds of millions of dollars each year (they aren’t) and that they alone can fund new stadiums which are now at the $2B mark (they can’t). The ROI is just not there.

  7. Be interesting to know what their actual “net” is vs. “operating profit”, which can mean a lot of things. I would assume the $77 mil is “pre-tax” and may/may not include other items like interest, etc. Tough to know exactly. Please, no ignorant comments that the “NFL is a not-for profit” (that is the league office, which is just funded by the teams, etc.). Taxes are still due (paid by the Packers, Inc. to the US and Wisconsin).

  8. Lifelong fan, season ticket holder and yes, stockholder. Yes, I hold the worthless piece of ceremonial paper. All the packer hating trolls are mostly jealous I assume. Do any Bears or Vikings fans get “warm fuzzies” about the McCaskey’s or the Wilf’s? Yeah, right. When I was growing up in the 70’s and 80’s the Packers were mostly a laughingstock and there was real talk of the NFL moving on from this unique NFL story, but it didn’t happen. Ever since Ron Wolf, Mike Holmgren, Brett Favre and Reggie White came to town this has been one of the most successful, consistent, well-run franchises in the league…..read it and weep Packer trolls!

  9. How much of that local revenue comes from bilking fans with fake stock sales?

  10. 9th in local revenue but still 31st in trainig facilities quality. Looks like the board is taking their share

  11. tinye67 says:
    What’s the cut for all the shareholders?? LOL.
    +++++++++++++++++++++
    $200+ million of revenue for local businesses,…. not to mention 4 Lombardi’s at the Packers HOF which is busy everyday with tourists who savor the fact they’re on Hallowed Ground. Is that good enough for ya ?

  12. The TitleTown Development by the Packers will create huge amounts of revenue as the project continues to build new facilties and attracts more businesses and residents at TitleTown Flats.

  13. The annual NFL “Fun With Numbers” report. Accounting is a very creative business. You can pretty much manipulate the data to give you whatever picture you can sell to get past the IRS and DoJ.
    No NFL team goes to H & R Block to get their taxes done. As for the comment about taxes coming out of operating profit, seriously? Most NFL teams have sweet-heart tax abatement deals with local and state governments as an inducement to stay in their locale. If a ginormous corporation like GE and others can get away with paying ZERO federal tax, the NFL and the teams likely do, too.

  14. Cheeseisfattening .. you have no clue on their facilities. State of the art indoor practice facility, iconic stadium, 1st rate tailgating areas and excellent atrium. What do the Vikings have? Ok practice, crap glass stadium, tailgating nonexistent and what? Some just like to troll.

  15. There are additional details at the Packers website. The stock sale revenue of roughly $65M goes directly into the stadium fund, and is not part of this report. The Packers have put over $500M into Lambeau since its 2003 renovation.

  16. cheeseisfattening says:
    July 22, 2022 at 5:37 pm
    9th in local revenue but still 31st in trainig facilities quality. Looks like the board is taking their share

    Per usual, the anti-cheese guy does NO research. The Packers practice facilities and amenities for players and fans are among the best in the league—all this, in a city of about 100K. The Packers literally pour all their profits back into the team and facilities, unlike some carpetbagging real estate weasel from New Jersey who owns the purple.

  17. If this is truly representative of other NFL franchises how in the world does it support valuations of $4 billion or more? It is no doubt fun to own an NFL team but it looks like a seriously bad investment.

  18. That should by a sweet new carpet for the weight room in the trainig facilities – eh Cheese?

  19. 31. Green Bay Packers

    Everything about the Packers is steeped in tradition. Lambeau Field is one of the oldest and most iconic stadiums in the NFL. The team’s uniforms have remained relatively untouched since the 1960s. Unfortunately, that old, classic feel also applies to the Packers’ weight room. Though the team upgraded its entire training facility in 2013, the weight room still sort of looks like your local rec center. Nondescript white walls spill into a beige carpet, giving the whole place a sort of “mom’s basement” feel. There are plenty of free weights, machines and bench and squat stations—standard equipment in today’s NFL—but instead of flat screen TVs on the walls, the Packers sport four large, projector screens in the middle of the room—like it’s family movie night.

    Don’t forget brown county tax payer paid for the lamebeau renovations

  20. packerlies says:
    July 22, 2022 at 6:26 pm

    That should by a sweet new carpet for the weight room in the trainig facilities – eh Cheese?
    ———
    right huh? isn’t it amazing what people in green bay think of as being state of the art?

  21. Not that $77 million is chump change, but that really doesn’t sound like much considering the economic footprint of the NFL.

  22. Fans of all sports teams should be grateful for the Packers unique ownership in exposing just how profitable the NFL is. It’s a lot harder for owners to claim they need tax breaks and new stadiums when fans can read just how profitable it is.

  23. The Viking trolls do seem extra salty today. Or maybe bitter is a more accurate term.

  24. isn’t it amazing what people in green bay think of as being state of the art?
    +++++
    Green Bay has won 6 of the 9 NFC North titles since the weight room was neglected. Guess “state of the art” is as overrated as “world-class”.

  25. I wish I had enough money to afford an NFL team. Seems to be a pretty good investment!

  26. A $77 million end of year net profit by the league’s smallest market team seems low to you? What world are you living in?

  27. 1. Packer training facilities are ranked at the bottom of the league
    2. Tax payer dollars fund lambeau renovations
    3. packer execs have multi million dollar compensation packages

    where do you think fake stock money goes?

  28. The Green Bay Packers have a 4-5-1 record against the Vikings since 2017. They both have the same number of playoff wins. 2. But congrats again on all those impressive nfc north titles. Let us know when the packers get to 20?

  29. Cheese, go walk your song for once. And be fortunate your phone doesn’t have a “weekly time spent trolling Packers stories” alert popping up every Friday. If it did, I think you’d be quite ashamed.

    Now, go walk the dog for the good of both of you.

  30. The best run franchise in the NFL is also the most transparent.

    It’s simply better football………….

    ………..for better people.

  31. I was just wondering, which team continues to exploit and live off its past successes more – the Packers or the Cowboys?

  32. The 31 ranking is for a single aspect of the facilities – the weight room, by a website called “stack.com” from 2015.

    And, just FYI, coming in a whopping three spots better at #28:

    “The Minnesota Vikings will move into a gorgeous new stadium in 2016, so these comments might be moot for now, but the Vikings’ current weight room is a study in simplicity. When new head coach Mike Zimmer was hired away from Cincinnati in 2014, he and strength coach Evan Marcus wanted to do away with the plethora of weight machines and replace them with barbells and lifting platforms to focus more on exercises like the Hang Clean and the Bench Press with an emphasis on explosive movement. And while that’s all great, it leaves the Vikings’ weight room feeling a bit empty.”

    It takes a lot more than a weight room to make a world class training facility, and frankly, if you look at the picture if lowly #31, it looks pretty dang nice!

  33. cheeseisfattening says:
    July 22, 2022 at 5:33 pm
    How much of that local revenue comes from bilking fans with fake stock sales?

    I don’t know, I’m sure it’s in the report. I’m sure it’s far less than the Vikings fans spend on jersey every year. I mean, you guys must think that owning a jersey means you’re on the team.

  34. Team expenses of $501.3 million was a COVID-influenced record. The NFL and the NFL Players Association agreed two years ago to push off payment of some player benefits so teams could maintain salaries in the midst of lower or non-existent fan attendance at games. Those payments came due last year.

  35. So who pockets all this money the team makes if it is owned by the fans and none of them gets paid.

  36. tinye67 says:
    July 22, 2022 at 4:32 pm
    What’s the cut for all the shareholders??
    Zzzzzzzzzzzzzzzzzzzzz

    Show us a reduced tax statement propelled by any stadium being built, ever.

    We’ll wait.

  37. cheeseisfattening says:
    July 22, 2022 at 7:27 pm
    1. Packer training facilities are ranked at the bottom of the league
    2. Tax payer dollars fund lambeau renovations
    3. packer execs have multi million dollar compensation packages
    Zzzzzzzzzzzzzzzzzz

    The Green Bay Press Gazette called; they want their headlines from 1982 back.

  38. I own my share. Knew there was no monetary return. I have gone to two shareholder meetings and cast my vote yearly on team issues the board, retaining management etc. Plus at the shareholders meetings there are free tours of the HOF and team facilities plus behind the scene areas not on the regular tours. Shareholders only gear. So there are some minor perks.

  39. There is always this confusion on the value of being a Packer Shareholder, that it is worthless. It is not. As a shareholder I vote for the board of directors who then hire and fire all the Packer executives. When I was a kid in the 1960’s there were about 3,000 shareholders. They voted for a board who hired Vince Lombardi. Like the 537,000 shareholders today the 3,000 then are the owners of the Packers. The shareholders designed the not for profit stock system so as the Packers cannot ever be sold. Ask NFL fans in St. Louis and San Diego what value they would place on a Packer ownership scheme. As for the Vikings, let me know when you all win your first championship. The Packers have 13.

  40. So Forbe’s values this team at $3.5B. So exactly why do these teams trade at 45x?

  41. I like it. Every NFL team should make money in this business climate. The NFL is by far the most popular sport in America and, with shared income like tv money it’s a cash cow. I would like to see the numbers from all the clubs. Even the perennial losers like the lions probably have bags of cash. Not dissing on the lovable lions, I hope they’re the surprise of the league.

  42. Sort of crazy the QBs are going to make more profit than the team does in a couple years. Add in off the field stuff and they might already.

  43. Not true. While the Packers Corporation is a non profit organization, they pay taxes just like every other team.

    +++++++++++++++++++++++++++++++++++++++++++++++++++++===== chickenbiscuit says:
    July 22, 2022 at 5:05 pm
    Its important to remember that operating profit is before interest and taxes. The packers are the only team that doesn’t pay taxes, the rest of the teams do which means their actual profit is much less after taxes.

  44. tinye67 says:
    July 22, 2022 at 4:32 pm
    “What’s the cut for all the shareholders?? LOL” The Packers stock holders didnt purchase stock to get dividends, just pride,so get over yourself.

  45. “The Packers have put over $500M into Lambeau since its 2003 renovation.” while the owners of the other teams put their profits in their bank accounts and let the taxpayers keep their stadiums from falling down.

  46. “WE REGRET TO INFORM YOU THAT GREEN BAY PACKERS “STOCK” IS A SCAM”
    You want to feel bad when not so bright people get taken advantage of but it’s hard when they keep defending the scam artist.

  47. Yikes!!! That cheesy fat guy sure does get triggered and salty over the Green Bay Packers.
    Must be from all that bland, mediocre football over in the Land of a lotta Lakes.
    Cheer up, Fella. 😉

  48. I take great pride being an inclusive part of the Green Bay Packer organization and their success. I feel it. I’m part of it. Other Packer fans know exactly what I’m talking about. Everyone beyond a fifth-grade education knows Packer stock is nothing more than a lifelong souvenir, but it’s so much more than that. It’s a voluntary tax on the Packer fans, in support of their favorite team. It’s a voluntary tax that the fan/user absorbs and alleviates the local non-fan/taxpayer from another tax burden. You won’t (can’t) find that condition anywhere else, and I’m proud of it. Outsiders can bloviate all they want. They’ll never have what we have, and it drives a jealous stake through their small brains. That’s what makes it really special.

  49. BREAKING NEWS: Aaron Rodgers signs contract extension worth $77 million/year

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