Big Ten creates a three-window Saturday on Fox, CBS, NBC

2022 Big Ten Conference Football Media Days
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The Big Ten has swapped a four-letter network for a trio of three-letter channels. ESPN is out, and Fox, CBS, and NBC (PFT corporate overlord disclaimer) are in.

The deals were announced on Thursday. In a simulation of an NFL Sunday, Big Ten football will be televised on Fox at 12:00 p.m. ET, CBS at 3:30 p.m. ET, and NBC in the evening. The arrangement begins in 2023 and runs through the 2029 season.

The Big Ten and its teams will pocket, on average, $1 billion per year. The players will continue to receive zero dollars a year plus benefits, babe.

Sure, the players can now make money through the name, image, and likeness model that was forced on the NCAA and its member schools under the threat/promise of viable antitrust litigation. But the schools continue to hoard the ticket and TV revenue, with the players getting (at wholesale cost) an “education.” And they have no choice but to play college football for three years, since by rule they can’t enter the NFL draft. (As explained in Playmakers, the NFL and the NFL Players Association are complicit in the ability of pro football’s free farm system to get free labor.)

So while it’s a day to celebrate the fact that the Big Ten has finagled full and fair value for the content it will provide to Fox, CBS, and NBC from 2023 through the end of the decade, it’s also appropriate (if not required) to point out that the rising tide is lifting all boats — with the exception of those boats that people are actually tuning in to watch race.

9 responses to “Big Ten creates a three-window Saturday on Fox, CBS, NBC

  1. Couldn’t they play in the CFL, USFL or XFL for 3 years while getting paid then enter the NFL? Seems like they would probably still make more with NIL in the NCAA while getting a free education valued at 100’s of thousands though.

  2. …of course, forgetting that the players are getting a mostly free college education. Since only a small percentage ever go on to professional football, what is the value of a mostly free college education to those players who don’t go on to play pro ball?

  3. Give it time…The SEC and BIG10 are going to tell the NCAA to pound sand then create a 32 team league. Kids get paid plus all the benefits of a scholarship, going to class, making grades, pay rate…let the guys making 7 to 10 figures pound that out.

  4. Just because they charge 60k+ a year in “education ” doesn’t meant it’s worth that. People cry when anything else gets an Inflated value but the college hustle gets away with it.

  5. Do you know how many college students would do anything for a paid education in college? I mean, most are begging for others to pay of their student debt. But I digress.

  6. The vast majority of players, who make their small contributions in order to make the superstars look like superstars, will get nothing out of the $billion annual windfall.
    The argument is that the players get a free education. Yet, how many of the players are in class? How many received the “free pass” to be able to stay on the team? How many actually graduated?

  7. One of the more poorly understood facts surrounding the “they are getting a free college education” chant is that participation in major college football comes with a highly restricted list of available majors that are available to the student. This is because of the mandatory time commitments established by the coaching staffs. This varies from university to university, but is severe everywhere.

    So, yeah, the degree (if they get that far) might be free, but it might also be in a lower-value field. It’s why we have seen so many football players over the years majoring in Communications or something related to the athletic department itself.

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