Thursday night’s blowout win by Bills over Rams generates audience of 21 million

NFL: SEP 08 Bills at Rams
Getty Images

A great matchup draws in viewers. A great game keeps them around.

Thursday night’s season-opening blowout of the Rams by the Bills generated an average audience of just over 21 million viewers, according to Austin Karp of Sports Business Journal.

That’s a drop of nearly 20 percent from last year’s viewership for the kickoff game between the Cowboys and Buccaneers, at 26 million.

Texans at Chiefs generated 21.6 million in 2020, and Packers at Bears drew 22.7 million in 2019.

Last night’s number is the lowest since 2018, when the Falcons and Eagles played before a TV audience of 19.6 million.

This year, the Cowboys and Buccaneers start the season again in prime time. It will be interesting to see whether the audience meets or surpasses last year’s number of 26 million.

33 responses to “Thursday night’s blowout win by Bills over Rams generates audience of 21 million

  1. Hopefully ratings keep dropping. Because if Thursday night football gets great ratings say goodbye to free NFL football and hello all games will be PPV.

  2. What? It was 17-10 through 3 quarters. It was a blowout with 9:25 to play once Ramsey got toasted. Nobody left the game early because of the competition.

  3. Half the stadium was filled with Bills fans. Not exactly surprised to hear that “Rams fans” didn’t tune in for the TV broadcast either.

  4. Rams vs Bills was a terrific matchup on paper and the game was tied at halftime. What more can you ask for? How ’bout the Cowboys play on SNF and the Steelers go on MNF, permanently, and we ditch the Thursday games due to poor ratings.

  5. What we’re seeing here is the same reason why the Rams have to go silent count at their home stadium. LA football fans have been messed over with teams coming and going over the years (think Rams and Raiders). They are pretty much tired of investing their time and energy in “their” team because they know eventually they will pack up and leave. And those that did tune in got tired of seeing “their” team get slaughtered by a younger, better team that is on the rise.
    Stir in the mix of a generally smaller market team from Buffalo NY and you what you get.

  6. The real number I am curious about is how many (millions of) people are going to lose their minds when it finally dawns them that Thursday Night Football is (pay) streaming only.
    Because it sure doesn’t feel like the general viewing public is aware.

  7. Game got a 0.03 share in the Los Angeles market, they were all Bills fans who were at the Days Inn, too hung over to go to the game.

  8. It’s no secret that no matter how good the Bills are, they aren’t a large national draw.
    People have been brainwashed into believing that the only teams worth watching are the Cowboys and whatever team Tom Brady is on.

  9. I just want to be honest. The $ is killing the game and it will drown. Not because of lack of want for the sport but the fact that the NFL wants to “partner” with anything that will bring it more $. AMAZON for a football game for a paid membership? Larry Flint is rolling in his grave.

  10. This isn’t quantum physics. The Rams abandoned a city and fan base that adored them, burning bridges on their way out of town, and moved to a city that doesn’t give a crap about football. LA is the worst football city in the NFL. Did you see the victory parade? There was like 9 people there! The Rams are the more popular of the two LA teams (locally, I don’t know about nationally) and they had to use a SILENT COUNT, in their home opener, following a year in which they won the Super Bowl. The Rams DON’T HAVE ANY FANS. SoFi stadium is a destination for fans of other teams and a place for the NFL to play the Super Bowl, host the Draft and showcase the combine.

  11. About as good of a matchup as you’ll see. Maybe the Watson saga dragging on so dang long has pushed even more fans away, regardless of who is playing?

  12. Buffalo is America’s team now. The entire country is eager for them to bury the Hoodie once and for all.

  13. Tom,
    You already buried the hoodie when you left!
    Can’t believe I am commenting to the Tom Brady!

  14. I almost feel bad for the Joneses. They love the Cowboys and they try their best to do what they think is right, but they just don’t have the capability to run the football operation.

  15. Matt Giaquinto says:
    The real number I am curious about is how many (millions of) people are going to lose their minds when it finally dawns them that Thursday Night Football is (pay) streaming only.
    Because it sure doesn’t feel like the general viewing public is aware.
    _________________________________________________________________________________

    A little bit of info you could have searched before that comment…..
    Number of Cable households in the US in 2020: 86.4 million…estimated to be below 80 million today.
    Number of Amazon Prime subscribers? 162 milmillion
    According to Nielsen, Broadcast TV accounted for 34.4% of screentime during July 2022.
    Cable accounted for 21.6 percent total viewing time….
    Streaming accounted for 34.8%!

    If ESPN aint failing, neither will Amazon. Stop the envy.

  16. For every Cowboy fan tuning in there are two more viewers watching to see them get beat.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.