Apple continues to be the favorite to land Sunday Ticket

Apple TV Plus : Illustration
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Apple had emerged as the favorite to secure the NFL’s Sunday Ticket franchise. After securing the rights to the Super Bowl halftime show for five years and upwards of $250 million, signs seem to be pointing even more clearly to Apple becoming the new home of Sunday Ticket.

Via Tripp Mickle of the New York Times, negotiations between the NFL and Apple have “dragged” due to the price the league seeks. Reportedly, the NFL wants $2.5 billion per year for the out-of-market games package.

The NFL has discussed Sunday Ticket with Google, Amazon, and Disney. Multiple reports have pegged Apple as the eventual winner. Per Mickle, executives with both the NFL and Apple have told business partners that they expect to get a deal done.

Mickle also reports that the NFL has encouraged other media companies to make a bid. Some, however, have been leery about he possibility of becoming a pawn in the broader chess match between the NFL and Apple.

For years, networks have paid a premium for NFL rights in order to boost the rest of its offerings. Apple could do just that, if it acquires Sunday Ticket.

In July, Commissioner Roger Goodell said a decision on Sunday Ticket is coming in the fall. The fall has officially begun. It ends in fewer than three months.

In fewer than four months, DirecTV’s 28-year hammerlock on Sunday Ticket concludes. Plenty of consumers would prefer that it end sooner. Sooner than later, we’ll all know where Sunday Ticket will be in 2023.

12 responses to “Apple continues to be the favorite to land Sunday Ticket

  1. Rumor has it you will need to own an iphone or ipad to watch, or pay through the nose. good luck non Apple customers, you’ll be begging for DirecTV back

  2. Until they offer packages where you can get all the games for your favorite team only — like an Eagles package, or a Giants package — I’m out.

  3. I’m fine with Apple getting Sunday Ticket. Sunday Ticket was always expensive and we know the NFL won’t allow an à la carte deal. That being the case, all I care about is that whoever gets it is a big, stable company with excellent tech infrastructure, so they can actually deliver the product. Apple seems like a good choice there.

    To me, this is very different from the Amazon deal for Thursday Night Football. I hate the TNF deal because it forces fans to pay for something they didn’t have to pay for previously, assuming that they have cable or the equivalent, as most people in the country do.

  4. I’ve never had it but DirectTV and satellite in general don’t make sense to me. On week 1 I took my kids to a BWs in Chicago to watch the Lions and since it was raining out, none of their out of market games worked the TVs were just a DirectTV screensaver. It’s like when the weather is bad and you want to watch TV, you aren’t able to, ridiculous.

  5. therealtrenches says:
    September 23, 2022 at 2:02 pm
    Until they offer packages where you can get all the games for your favorite team only — like an Eagles package, or a Giants package — I’m out.

    61Rate This

    DirecTV does this with NBA League pass – and maybe MLB? Not 100% on that. Which makes me wonder if it is an NFL driven decision to now offer a single team package.

  6. All the media outlets should the NFL to go fly a kite. Don’t be a pawn, the NFL is the fan base but they don’t care one iota about the base.

  7. The only thing I like about Direct TV is that I can easily go to my local game or the regional game in my area that is blacked out The Ticket. With the game on streaming it seems I have to exit the Streaming App to go to live TV. Last night I was watching the game on Amazon, but also the Viginia Tech game. No hitting previous channel. Log out, switch, log back in switch. Maybe I’m technologically ignorant. Anyone else?

  8. Maybe Apple can convince the NFL to trial ala cart games or at the very least team packages like thetealtrenches wants

  9. Once NFL keeps making theses deal where NFL football is not TV free…..they will kill the golden goose….at least for the 55 + generation. It will just be another saying “ Remember when?…..”

  10. detroitexpatriate says:
    September 23, 2022 at 2:08 pm
    I’ve never had it but DirectTV and satellite in general don’t make sense to me. On week 1 I took my kids to a BWs in Chicago to watch the Lions and since it was raining out, none of their out of market games worked the TVs were just a DirectTV screensaver. It’s like when the weather is bad and you want to watch TV, you aren’t able to, ridiculous.

    ————————-
    The weather affects the internet services also,cause even the internet is by satellite.

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