New Twitter verification process creates chaos with report from fake Adam Schefter account

Adam Schefter photographed at Bryant and Cooper Steakhouse, Roslyn, NY.
Getty Images

Who could have predicted that Monday night’s shirtless display on national TV would be only the second most troubling development for Adam Schefter’s business model this week?

With new Twitter owner Elon Musk supposedly attempting to combat trolls and bots by opening the floodgates for verified accounts by giving anyone and everyone who pays $8 per month a blue checkmark, someone who plunked down the cash for a phony Schefter account duped many with a false report that the Raiders had fired coach Josh McDaniels.

Jordan Liles of Snopes.com has the story. Many were fooled by the phony news, with the blue check going a long way toward boosting the ruse.

It’s the first example of the chaos that could arise when it comes to relying on Twitter for news, whatever the subject matter. And it could dramatically affect Schefter’s overall approach, which so heavily relies on using Twitter to “break” NFL news that otherwise will be announced within minutes.

If Twitter loses much or most or all of its credibility, how will affect those who need that firehose to promote and advance their personal and corporate brands?

We enjoy a strong platform on Twitter, and we’ll maintain it. But PFT has been and continues to be our primary platform for collecting, breaking, analyzing, and/or disseminating NFL news. Here, you won’t have to worry about any of it being fake or phony or inaccurate.

At least not intentionally.

17 responses to “New Twitter verification process creates chaos with report from fake Adam Schefter account

  1. Elon doesn’t care about freedom of speech or Integrity all he cares about is making money. He’s a billionaire not a charitable person. All billionaires are bad people regardless of what political party they endorse

  2. Twitter is toast.

    Thanks Elon…you’ve Deadspinned that whack branch of the internet. And it only cost you 44 billion.

  3. Ive never wanted something to be truer in my life..

    I made an audible noise in the barber shop this afternoon when a buddy sent me that and embarrassed myself horribly.

  4. They have a parody rule. If you have a blue check mark you will be banned if you don’t put parody in your name… but also josh McDaniel should be fired…

  5. Here, you won’t have to worry about any of it being fake or phony or inaccurate.
    ————-
    I also live by this.

  6. I haven’t seen a lot of evidence that the unwashed masses are concerned with “credibility” these days.

  7. True. TBH, if I see an NFL News in a platform I will come here to confirm. U guys are my blue check mark!

  8. Musk in action! And we wonder why his Telsa’s have killed more than once when operating on full-automation!

  9. If you are feeling less comfortable trusting info on Twitter then don’t rely on it so much. One of the biggest downfalls of accuracy in the media has come from the over reacting to twitter posts coupled with the way that ‘need to be first’ has undercut the practice of verifying info before publishing it. Frankly if everyone took a step back and started thinking before retweeting and verifying a story before running with it that would do everyone some good.

Leave a Reply

You must be logged in to leave a comment. Not a member? Register now!

This site uses Akismet to reduce spam. Learn how your comment data is processed.