Cowboys-Buccaneers generates 30.6 million viewers

NFC Wild Card Playoffs - Dallas Cowboys v Tampa Bay Buccaneers
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The game wasn’t good, but that doesn’t matter. In a win-or-go-home battle of America’s Team and America’s Quarterback, America tuned in.

Last night’s broadcast on ABC, ESPN, and ESPN2 generated 30.6 million viewers. it was the most-watched Disney Company playoff game since 1999, when the games were televised by ABC.

The game also outpaced last year’s boring Cardinals-Rams Monday night playoff game by 32 percent. And for good reason. This one featured the Cowboys and Tom Brady, the most coveted of the six wild-card games. (Coincidentally, or not, ESPN didn’t publish its scathing article regarding the handling of the January 2 delay in the Bills-Bengals game due to Damar Hamlin‘s cardiac arrest until after the playoff schedule was set.)

Either way, the numbers underscore the inconvenience that the league is willing to impose on the Cowboys — and the Cowboys’ willingness to embrace it. As coach Mike McCarthy said Tuesday, “TV is king.”

And the Cowboys continue to be the king of TV. Fox gets the benefit of that reality on Sunday night, when the Cowboys visit the 49ers.

36 responses to “Cowboys-Buccaneers generates 30.6 million viewers

  1. What “inconvenience” exactly? Two teams had to play Monday night. This is the same franchise that gets a favorable regular-season schedule every year, including the Thanksgiving game, which provides a late mini-bye week every season.

  2. Maybe until half and then many saw the writing on the wall and turned that mess off. I’ve seen better performances in a Keanu Reeves film.

  3. Bill Vinovich. Cowboys. Viewership totals.

    All the ingredients the NFL needs for a Divisional Round fix.

  4. Next year (without Brady) it will take 4 games for the Bucs to reach 30 million viewers!

  5. Ya for the first quarter. Then millions of us realized the BUCS didn’t come to play, Brady looks 44 and changed channels. It was over

  6. 30.6 M watched that suck fest? How many were watching at the end when that noodle armed Brady was throwing picks in garbage time?

  7. Iv been watching TV for over 50 years. You’d think by now I’d get a call from a Nielsen person or any marketing outfit to ask me what I watched. Not only me, but nobody Iv ever met was ever involved in a ratings survey. Makes you wonder.

  8. It’s hard not to acknowledge they are America’s Team when they are the most valuable franchise and everyone watches when they play. Much like the Yankees they transcend their sport.

  9. That’s because they wanted to see if the Cowboys kicker was ever going to make an extra point kick.

  10. As a Buc fan – I’d like to apologize to all 30 million of those viewers for having to be subjected to watching our boring, non innovative offense. We got old, and slow overnight. Glad we got a Super Bowl out of it because frankly 2 of these 3 yrs have been mostly annoying between endless injuries, Antonio Brown, drama, stubborn archaic play calling/design by Leftwich, more injuries, spending 80% of the season cursing and mumbling instead of enjoying myself.

  11. The game wasn’t good?!? Based on what criteria? Cowboys won and that was all the good a lot of us needed.

  12. I honestlty think jerry pays someone to keep this BS up. I never see that many cowboy fans. My niners and several other teams, ALWAYS travel better, even in Cowboy stadium.

  13. Brady vs. Cowboys, no brainer the ratings are through the roof. Best ratings for a Super Bowl will be Chiefs vs. 49ers rematch or Chiefs vs. Cowboys. I’d prefer 49ers vs. Chiefs. Mahomes, the heir apparent looking for his 2nd ring after he wins his 2nd MVP against the Mr. Irrelavent with an absolutely loaded roster.

  14. After those ratings Roger Goodell is parked right outside of Tom Brady’s house begging him for 1 more year.

  15. A lot of people wanted to see Brady lose…..a lot of people were happy.

  16. Can’t wait to read all the excuses of why it was the highest rated game of the weekend and why the Cowboys aren’t the most popular team in the country aka America’s Team.

  17. That game was horrible, the Bucs didn’t belong there. I would rather watch the Raiders play the Broncos for more excitement. The Cowboys are walking around with their chests pushed out and they’re about to get smacked in the face and throat punched by the niners, lol!~

  18. nothingbuttthetruth says:
    January 17, 2023 at 9:52 pm
    What “inconvenience” exactly? Two teams had to play Monday night. This is the same franchise that gets a favorable regular-season schedule every year, including the Thanksgiving game, which provides a late mini-bye week every season.
    ——————————————————
    Thursday games mean 3 days of rest before next kickoff. It’s a trade off

  19. I seriously doubt the “America’s Team” nonsense still holds any water, no matter how much Jerry and ESPN want to keep it alive. It was a playoff game on a Monday night, and I’ll bet many fans wanted to see either Brady or the Cowboys lose.

  20. “the game wasn’t good”

    Are you kidding me? Half of the viewership got to watch their team get a much needed playoff win, and at least half of the other half were happy watching Tom Brady get destroyed in Prime Time. Game wasn’t good….pfffft. That game was AMAZING

  21. “America wanted to watch America’s team. This isn’t rocket science”
    Yeap, to watch them lose!

  22. texinutah says:
    January 18, 2023 at 9:38 am
    nothingbuttthetruth says:
    January 17, 2023 at 9:52 pm
    What “inconvenience” exactly? Two teams had to play Monday night. This is the same franchise that gets a favorable regular-season schedule every year, including the Thanksgiving game, which provides a late mini-bye week every season.
    ——————————————————
    Thursday games mean 3 days of rest before next kickoff. It’s a trade off

    ———————————————————————————————-

    Not exactly. Thursday games mean the team has to play 4 days after their Sunday game. But they get 10 days off before the next kickoff

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