Joe Burrow knows what he wants; so what is it?

AFC Championship - Cincinnati Bengals v Kansas City Chiefs
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The most telling comment from Bengals quarterback Joe Burrow regarding his ongoing contract talks came late in his recent press conference with reporters.

“I’m pretty clear on what I want in the contract and what I think is best for myself and the team,” Burrow said. “And so we’re on the road to making that happen.”

I’m pretty clear on what I want in the contract.

That would be an unusual way to articulate simple monetary demands. What do I want in the contract? Money. Lots and lots of money.

I’ve got a bias on this one. I have believed for years that the best way to strike the balance between player-friendly and team-friendly on a long-term deal for a franchise quarterback or player of similar impact is to use a percentage of the salary cap as the compensation the player receives, especially in the outer reaches of the arrangement.

For the first two or three years, everyone knows where the market is and where it’s likely heading. If the Bengals want Burrow to sign a contract that keeps him in orange and black for the rest of the decade and beyond, Burrow would (or should) “want in the contract” terms that protect him against the ongoing growth of the salary cap, and the ongoing escalation of the market.

Three years ago, when Chiefs quarterback Patrick Mahomes signed his 12-year deal, he drove the maximum APY from $35 million to $45 million. Today, that number has moved to $52 million. And Mahomes now has to wait and to hope that the Chiefs will see fit to tweak a contract that has more and more lesser players making more and more money than Mahomes.

Burrow would (or should) “want in the contract” protection against that. The logic is simple. If you want me to commit to this team for the next decade or longer, I need to know my pay will always be comparable to my peers.

One way to do that would be to tie his compensation in future years to the exclusive level of the franchise tag. A better way to do that would be to tie his compensation to the cap.

Burrow knows that the Bengals need money and cap space for other players. What’s more fair than having the Bengals know the specific cents on the dollar that will be devoted to Burrow, and in turn the specific cents on the dollar they will have for anyone/everyone else?

So if Burrow has an annual floor of 16 percent of the cap (the final number probably would have nearly as many decimal points as pi) in the out years of the deal, the Bengals would have between 83 and 84 percent remaining for the rest of the team. Or maybe Burrow’s number would start at 17 percent, point something something something. Or 18. That would be determined in the final stages of the negotiations.

Over the years, multiple players have tried to persuade teams to use the cap-percentage, which the CBA allows. Darrelle Revis and Kirk Cousins are two of which we know. There might have been others who made an initial effort before realizing it was a non-starter.

There’s a chance that the Management Council frowns upon cap percentage, since the Management Council typically frowns upon any new approaches that would tip the scales toward the players, by giving others a fresh device they could pursue in their own deals.

But we saw what happened with Deshaun Watson. They all banded together and shouted down his five-year, fully-guaranteed contract as an aberration, the product of a dysfunctional team caught in a fit of desperation. If Burrow gets a cap percentage in the out years of his deal, they can do the same thing to the Bengals, decrying them as stupid or reckless or foolish or out of touch or whatever.

Bengals owner Mike Brown doesn’t seem to care about such things. He’s the rare contrarian in Club Oligarch, the guy who routinely casts one of the only “no” votes and who would seem to have no qualms about doing a win-win deal that, in turn, might force other teams to lose their edge when it comes to franchise quarterback deals.

Currently, Burrow is the quarterback most likely to be the first one to get future protection based on cap percentage. He’s got the nonchalant, understated confidence to “make it pretty clear on what I want,” if that’s what he wants. And the Bengals are sufficiently determined to keep him for the rest of his career (they’ve already sold stadium naming rights to raise more money to pay him) that they’ll consider anything he asks for.

38 responses to “Joe Burrow knows what he wants; so what is it?

  1. Like Mahomes I don’t think Burrow is concerned about being the highest paid player years down the road. You keep bringing up Mahomes but from all he’s said he’s satisfied with the deal he WILLINGLY signed. Like Brady, Mahomes and Burrow know leading a successful team will add value to their brands well beyond what they would make forcing their teams into salary cap hell for the ego stroke of being the highest paid player in the NFL.

  2. If Tom Brady had received an extra $5 million per season but had won only 2 Super Bowls he would be just another guy.

  3. Teaim. There it is, we’ve finally put an “I” in the word Team. Just about everyone knows there isn’t a QB on earth that could win a championship out on the field all by himself. Tom Brady was smart enough to know that and so is Patrick Mahomes.

  4. He’s not resigning. The bungles don’t even have a practice facility. It’s an embarrassing organization with no money for escrow. He’s gone.

  5. Pi has only one decimal point fyi. I think you mean decimal places as all numbers only have one decimal point, the division between whole numbers and the integer or fractional number.

  6. The percentage idea isn’t a bad one but like everything else, will get out of control. Each qb will want more of the cap percentage than the last guy cuz ‘that proves he’s better’ Im not sure how you would create it but there would need to be a set tier system. Not all qbs are worth 20%.

  7. And then when so and so gets a higher percentage, now I need a percentage. On and on.

  8. He’s not resigning. The bungles don’t even have a practice facility. It’s an embarrassing organization with no money for escrow. He’s gone

    —–
    Raven wishful thinking

  9. There is a lot more to a contract than $. Duration, exit mechanisms, no trade clause, escalators, workout bonus, restructure bonus, playoff/champ bonus, etc.

  10. Hes a great kid and he never said he wanted to be the highest paid guy. This will work out in due time so the team has money to sign other players. Go Joe!! Go Bengals!!

  11. Remember: any take that suggests “Mike Brown, model owner” should be laughed out of the room

  12. Social engineering, a favorite toy of the scientism crowd, has never thoroughly addressed problems involving interpersonal issues. When dealing with humans the variables are immense. The market should take care of the problems with QB compensation. As long as a QB is still good both parties should work these things out. By the way, if there is a sudden dip in production, the team is saved the headache of having an over paid player.

  13. He is mentally tougher than his body can withstand. His body wont make it seven more years, needs to try to get a guaranteed contract, even if its just for three years.

  14. Hard cap means every dollar player A gets is les for the other 50 plus

  15. By the time 2025 rolls around the Deshaun Watson contract is gonna look like a bargain for Cleveland. Other than the fully guaranteed part,… it looks like Cleveland wasn’t so stupid after all,… provided Watson performs well and stays out of trouble.

  16. Stephen Ross invited Joe Burrow for lunch on his yacht in Miami, dude cannot stop

  17. A salary cap is like a pie. The bigger slice you take, the smaller slices your teammates are left to split. There’s a reason Tom Brady was such a great leader and was able to win 7 super bowls. He wasn’t greedy when he was taking his slice of the pie. He left enough for his teammates. Now Tom signed a $375 million contract with FOX. He has plenty of pie. Now he has rings and pie. That’s what all smart QB’s are going to try to do. Win super bowls, and you’ll have enough pie. Get greedy with the pie, and you’ll actually have less. If you want to be rich, copy the guy that has the most money.

  18. What ever Joe Burrow gets Justin Herbert will or should get more or he deserves too . He is a superior talent over Joe Burrow. What both can do on the field as far as arm talent is not close. Do you need to be the highest paid though? In either’s shoes I would not need to be be. I would sign a 5 to 7 year fully variable guaranteed contract that pays out the average of the top 5 QB’s , it would contain a no trade clause no tag clause. Herbert just turned 25 years old a full two years younger than Burrow. At 30 or 32 I would then have the opportunity to shop myself to any contender I wanted in order to get my ring if I have not gotten one already.

  19. religionisforidiots says:
    May 21, 2023 at 10:16 am
    He’s not resigning. The bungles don’t even have a practice facility. It’s an embarrassing organization with no money for escrow. He’s gone.
    ————————————-
    You mad, Bro? 😆
    Sorry(not sorry)Joe beats your beloved Ratbirds like a toy drum on a regular basis. Maybe some day when your sorry team trades in your over priced RB for a real QB you guys can catch up. BTW…Cincy built an indoor practice facility a couple years ago.
    Try harder you pathetic troll.

  20. Here we go again. The cap percentage method would soon have players fighting for a higher percentage just like they do with guaranteed money today. Nothing would improve. Doesn’t take a crystal ball to figure that out. Theres nothing broken in that dept, the game is thriving and players are making more than ever. Last year the same writer spoke how the Bengals do outdated business. Nothing couldve been farther from the truth and the Orlando Brown deal shows that. You need a smart front office to win in the NFL today. Its supposed to be hard, winning in NFL is supposed to be hard. When teams like the Browns sign stupid deals they always get stupid prizes. Watson was out of football for a year and had over 20 pending sexual lawsuits and they signed him to a 5 year guaranteed deal. That joke writes itself. Nothing will save teams from making bad deals or make things fair for everyone, you have to have a plan and execute it. You have to trust it and stick to it. The Bengals have went from one of the jokes of the league into a model franchise that is envied by many (see Buffalos gm comments after the playoff game) in less than 4 years because they drafted well, made solid FA signings and had some luck w Burrow falling to them. Cleveland has had BETTER chances because of drafting so high and still cannot figure it out. No rule changes or contract changes will change some franchises being perennial dumpster fires.

  21. Mike Brown’s 86. He’s not negotiating the deals anymore. His daughter Katie is.

  22. I think it is fair to the player to have their salary pegged to a percentage of the salary cap, but I think it would make it harder for teams that just barely stay under the cap each year to cram in the players they want. I am thinking about the Rams as I write this.

  23. mcbabble says:
    May 21, 2023 at 4:14 pm

    religionisforidiots says:
    May 21, 2023 at 10:16 am
    He’s not resigning. The bungles don’t even have a practice facility. It’s an embarrassing organization with no money for escrow. He’s gone.
    ————————————-
    You mad, Bro? 😆
    Sorry(not sorry)Joe beats your beloved Ratbirds like a toy drum on a regular basis. Maybe some day when your sorry team trades in your over priced RB for a real QB you guys can catch up. BTW…Cincy built an indoor practice facility a couple years ago.
    Try harder you pathetic troll.
    __________________________________________

    Please. First, he can’t beat the Browns no matter who plays QB. And Lamar is 2-1 against Burrow. Burrow failed to show up for the other 3 beatdowns Lamar put on the Bengals. Not mention, the miracle play Burrow needed in the playoffs to beat the Ravens when he totally wet the bed. Ravens and Browns own him. 3rd place coming your way.

  24. Pay the dude haha, he is one of the rare guys i’d want leading my team til i’m old

  25. shurmanblog says:
    May 21, 2023 at 9:57 am

    Like Mahomes I don’t think Burrow is concerned about being the highest paid player years down the road. You keep bringing up Mahomes but from all he’s said he’s satisfied with the deal he WILLINGLY signed. Like Brady, Mahomes and Burrow know leading a successful team will add value to their brands well beyond what they would make forcing their teams into salary cap hell for the ego stroke of being the highest paid player in the NFL.
    ________________________________

    Not sure what fairy tale you guys are living in. Burrow wants his money and he will be the highest paid QB in NFL history when he contract is done, with or without the Bengals. And Mahomes deal is getting reworked as we speak. If Mahomes is who you think he is, he would say pass, I’m good, but that ain’t happening. Wake up people!

  26. Bengals owner Mike Brown is notorious for being cheap. Burrow may be the best QB investment in the NFL (respect to Patrick Mahomes). This contract negotiation is going to be very interesting. Does Mike Brown put his pen to the check or does he tag Burrow and alienate the Cincy fanbase.
    Thumbs up Brown pays…Thumbs down he tags Burrow.

  27. Anyone who thinks Mike Brown Model Owner needs to Google “Carl Pickens clause”

  28. I dont understand how contracts havent moved to percentages. GMs obviously think about it this way. Why not out it on paper?

  29. The writer baging his drum for NFLPA director, again.
    Burrow wants top 3 QB money. Does it matter in 3 years if it’s top 10? No, I think he can scrape by on $200+MM in addition to what he’s already made.

  30. Ahhhhh, I was waiting for it! Wouldn’t be a Joe Burrow contract article without the “Mike Brown is cheap” tired, old narrative that hasn’t applied for 30 years.

    Mike Brown made Carson Palmer the highest paid player in the league. He made Chad Johnson the highest paid WR in the league. He gave Geno Atkins the richest contract in NFL history to a player 30+ years old that wasn’t a QB.

    Anyone that thinks Joe Burrow is going to get low-balled is out of their minds.

  31. I would really like to have someone, Mike? explain how this % of salary cap is a deal for the players. My understanding is that the cap this year is set at $224.8 million. 16% of that is $35.968 Mil. So how is that a good deal for the likes of Joe B? Guess I’m missing something here.

  32. Katie runs the team now . . . Mike sits in a musty dark room counting his kopek and he likes it that way.

  33. asdfghjk says:
    May 21, 2023 at 8:45 pm
    Anyone who thinks Mike Brown Model Owner needs to Google “Carl Pickens clause”
    __________________________________________________________________________________

    Carl Pickens played for the Bengals 30 years ago, all of the Mike Brown is cheap stuff was very true then, and is very dated now…Carl Pickens was a worthless teammate and deserved every clause in his contract that stopped him from quitting on the team and talking about them. Probably can’t google this, but Joe Walter has a great story about Carl Pickens. quitting on the team.

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