Thursday night flex is middle finger to in-stadium fans

Houston Texans v Philadelphia Eagles
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When the NFL first tried in March to persuade Thursday night flexing through ownership, Giants co-owner John Mara accurately (and bravely) called the proposal “abusive” to fans.

Mara’s candor didn’t register with 345 Park Avenue. The Commissioner kept pushing for 24 votes and, on Monday, he got what he wanted — paying customers be damned.

They can mealy-mouth their way around it all they want. They can get members of the media who are either on the payroll or perhaps someday would like to be to downplay it as something that won’t be used very often.

Regardless of how often it is or isn’t used, it’s now a blip on the radar screen. Anyone who plans a late-season trip to see a game that requires buying tickets and plane fare and reserving a hotel room (or more) will now have to worry about the possibility, slim as it might be, that a game set for Thursday will move to a different day, or that a game set on a different day will move to Thursday.

And the league just doesn’t care about the inconvenience and/or expense to ticket-buying fans. If the league cared, the league wouldn’t do it.

OK, maybe the league cares a little bit. But the league clearly cares more about boosting Amazon’s streaming numbers, if it becomes obvious that a game that looked good in May will now be, based on the season as it has unfolded to date, not good at all.

Again, it doesn’t matter if this new power is rarely used. It’s now one of the risks to be assumed when someone decides to buy tickets to a late-season game.

When making the arrangements, fans need to know there’s a chance the trip won’t be happening. Regardless of whether no money is ultimately lost, the experience won’t be happening.

Again, the league doesn’t care. The league cares about maximizing viewership numbers, especially as it hopes to eventually realize via streaming services audiences of the same size that turn in to watch games on three-letter networks.

86 responses to “Thursday night flex is middle finger to in-stadium fans

  1. At this point, I’m less worried about several teams moving to Europe than I am about the league deciding it’s more cost-effective to just have all the games played in a central location and squeeze as much as they can from screens. No travel expenses, no scheduling headaches, no weather concerns, games every day of the week…

  2. Indeed. Legacy owners by and large opposed. When NFLPA renegotiates its deal, any revisions to scheduled playdates (so-called flexing) must require union approval.

  3. Each week NFL fans who attend games in person is 5% of the total viewership. Tv audience is 95%.
    Best business decision is to appease 95% of the customers. This is why Goodell gets paid big bucks.

  4. The NFL is a scandals business. Don’t over do it with the money you spend on these rigged games.

  5. Normal folks are becoming more impatient with the blatant stupidity and/or audacity of corporations’ desire to screw its customer at every turn. At some point, the consumer will revolt.

  6. Without fantasy football the NFL would be taking a huge dive. The golden goose is bleeding from every orifice. The owners could careless about the fans. The ONLY thing they care about is how much they can milk the fans for. It really is beyond ridiculous at this point.

  7. Sticking it to the in stadium fan is not a new concept.

  8. Simple for fans. Don’t travel to Thursday night games. As a TV viewer, I appreciate not being subjected to a slop game unnecessarily.

  9. Let’s be realistic about the situation at this point. The NFL is entertainment. College football is the actual sport.

  10. NFL is seriously playing with fire here. Imagine you’ve planned an expensive family trip to one of these expensive games, lots of travel and coordination. NFL pulls the rug out at the last minute. I’d never go to another NFL game in my life. I get that the TV viewing audience is king, but you can’t do this to the die hard fans who show up for games.

  11. Ultimately this is on the owners. Goodell works for them, doesn’t question them, and they can’t see past the immediate dollar signs. This is where Tags was better, protecting them at times from their worst instincts.

  12. Just stop with this fake outrage nonsense.

    1. This, in reality, affected maybe 5,000 travelling fan in a stadium of 65,000. A more attractive game tv audience goes from 12 million to 20 million, with all of you whiners of bad TNF games being one of them.

    2. Owners (and home team fans) LOVE this, because less opposing team fans means louder home crowd. Win-win.

    3. Player LOVE the extra money Amazon is bringing in. Let’s see how opposed they are if they found out that might lose $500 million from their salary cap (Amazon deal is worth $1 BILLION a year, for 11 years.)

    4. Teams LOVE it because they’re the only football game on for maximum exposure.

    Other than your hatred of all things Goodell, you haven’t made a case WHY this should not happen.

  13. Don’t home teams dominate TNF. Seems like this could be a way to choose which teams to advantage and disadvantage. I generally don’t agree with the NFL is rigged crowd, but this certainly doesn’t disprove their claim.

  14. The NFL umder Goodell basically asks: what do our core fans want? And then they take that answer to go and do the opposite.

  15. imagine saving up & spending thousands of dollars to go see a game in another market then having that game flexed – especially if it was a market like greeb bay where there is nothing whatsoever to do if the packers aren’t playing. Slimy @ best

  16. Where’s all this outrage when talking about playoff and especially Superbowl games that only the richest of the rich can attend because of the scalping of tickets?

  17. A stark contrast to NASCAR’s recent weekend in North Wilkesboro which may be the most fan friendly event in sports history.

  18. Cannot wait to see the backlash and outrage from the fans the first time they decide to pull this.

  19. Sorry, no fake outrage from me. Been to a half dozen games, but the aftermarket ticket prices, fuel and hotel rates have forced me out of the 400 mile trip for the stadium experience.
    So sure – I’m for flexing on Thursdays, and Monday night too.
    Not a tough choice between watching a marquee matchup as opposed to 2 teams not even in the playoff hunt late in the season.

  20. The bottom line is that the nfl has about 20 million brain dead losers who will watch literally ANYTHING with the nfl logo on it including things as dumb as the draft and the nfl schedule release so they’re going to watch these flexed TNF games whether fans like me bitch and moan about it or not.

  21. Wait, so the ridiculous ticket, parking, and concession prices wasn’t already a big middle finger to the in stadium fans?

  22. They have to give 28 days advance notice of a flex, so don’t book your trip until then. And if the airlines gouge you for booking within 4 weeks, blame those greedy SOBs. If your game gets flexed make the best of it and make it a long weekend! Frankly, I don’t see the big deal.

  23. Cue up the Goodell fanboys who claim this is great and how well Goodell has done.

  24. They have to give 4 weeks notice. Plenty of time to cancel arrangements. And it’s only weeks 13-17, so limited risk. If you’re making arrangements during those weeks, they’re telling you it might be flexed, so get the refundable option.

  25. Seems pretty short-sighted by even flirting with screwing ticket holders. Even though fans who go to the games are only a small percentage, they’re a key component of the players and teams performance. No one enjoyed the game, watching or playing to those empty stadiums during Covid.

  26. 28 days is a ridiculous amount of time to change something and think you are getting a good matchup. Fortunes change in half that time. Injuries occur. This is stupid. The root of the problem is Amazon not the matchups. Football and big tech doesn’t work. That ratings will continue to suck no matter who is playing.

  27. Consider the uproar, of cheating a handful of fans to appease millions of others for a better quality and exciting product

  28. There are two easy ways to show unhappiness with the decision; don’t buy tickets to attend games and don’t watch flexed games. Broadcast ratings are what drives the NFL. Fan consideration is far down the list, if it’s even on it.

  29. It just cements the fact that TV trumps fans who attend only a game or two per year. Planning a weekend trip to a big game out of town is no longer a good idea.

  30. If you claim to love capitalism then you can’t really complain about this. A business is either growing or shrinking, either planning for the future or planning to fail.

    Want to start a business from zero? Make customers your first priority. Want to make a billion dollar business into a trillion dollar business? Then make your business deals worth a billion each instead of a million each. It doesn’t take a crystal ball to see that streaming is the future, so that’s the priority, period.

    This is what every big company does because t’s just how the system works. If you don’t like it, don’t waste your time complaining about companies taking advantage of the system, change the system.

  31. It’s not just the fans that get screwed. It’s the working public who have to deal with headache of heavy traffic, no parking, et al.

  32. The short term win of more Amazon dollars is not worth the long term cost of a product that continues to distance itself from the core business. The further away from a fanbase a team is, the less meaningful anything it does will become. This appears to be part of a strategic decision to focus on fantasy and gambling as the core business which is not a long term solution as the NFL offers much less for gamblers to bet on than other sports with many times more games i. A season.

  33. Stop for just a moment, & ponder the conversations that must have taken place inside 345 Park Ave (aka NFL HQ) about TNF flexing. Doubtful there was any internal dissension or push-back.

    Greed, unbridled greed, rampant runaway greed, dirty stinking filthy rotten greed. Greed for the sake of greed.

    That 24 owners & the Commish & his minions could even fathom to concoct such a universally corrosive “policy” demonstrates just how out-of-touch (with the majority of game-ticket-buying fans) the league is.

    “Player safety”

    “Fan engagement”

    “Spreading the game”

    Yup, & the check’s in the mail, right?

    The greed now fueling league/owner decisions is eroding the very foundation of this unique & wonderful game that many of us, at one time, loved.

    The Shield will rue this day.

    Roger Goodell & Jerry Jones, ask not for who the bell tolls; it tolls for theeeee

  34. People forget this is a business, Making money is the number one thing, If you don’t like it move on, Chances are most people won’t. It always has been and always will be. Don’t watch and put them out of business.

  35. Most stadiums on average probably hold around 60,000 – 70,000 people, while Thursday night games in 2022 averaged 16.7 million viewers. Its just smart business, I really don’t understand why fans are upset about this. The NFL gets what it wants with better ratings and more money, and the fans get better games to watch, that’s a win/win imo. I understand that it will create problems for the 60,000 – 70,000 people who plan on going to the games in person, but only a very small percentage of those people won’t be able to adjust their schedules and still go to the game. Its pretty simple math….should they cater to the 5% or 3,000-3,500 (at most) of the 60-70k people who will have to miss the game, or make the 16.7 mil fans watching from home happy by giving them quality games to watch?

  36. “The needs of the many outweigh the needs of the few.”
    -R. Goodell

  37. Sounds like the basis for a class action lawsuit. The league is selling tickets to events that are announced to great fanfare – schedule release day! – and customers are purchasing tickets to those scheduled events. In order to attend, many are:

    1. having to secure time off of work, sometimes more than one day, often without the ability to make changes 4 weeks out from the event
    2. purchase tickets to the game
    3. purchase plane tickets, paying to change them if the NFL whimsically changes the scheduled event
    4. securing hotel accommodations, incurring possible cancellation fees for the dates that are no longer valid and having to re-book – likely at higher rates

    It is one thing for the NFL to move a Bills game to Detroit when Mother Nature dumps a ridiculous amount of snow on Buffalo shortly before the scheduled game. It is quite another for the NFL to move a pair of games – on from Thursday to Sunday and another from Sunday to Thursday – only when the season is far enough along to know which games will suck. That is something like 100,000 potential litigants every time the NFL “rarely” uses this new power.

  38. “Each week NFL fans who attend games in person is 5% of the total viewership. Tv audience is 95%.”

    I don’t know why anyone is downvoting this — while the numbers may not be exact, the idea is true. It was not at all surprising that the league and the majority of teams sided with the more lucrative half of the equation. They do it all the time. Profit always wins out.

  39. tebowbrokesteelers says:
    May 22, 2023 at 8:54 pm
    Each week NFL fans who attend games in person is 5% of the total viewership. Tv audience is 95%.
    Best business decision is to appease 95% of the customers. This is why Goodell gets paid big bucks.
    _________________

    Your point is understandable, however your numbers are way off. The percentage of television viewers is way higher. For example, AT&T Stadium holds 80,000 (expandable to 105,000). Eighty thousand is five percent of 1.6 million. Obviously the television audience is much higher than 1.6 million.

    However, the issue is the optics of the broadcast. Many viewers are conditioned to seeing the crowd, the sounds and sights of the game. The lack of those optics would initially turn some viewers off. That problem will disappear as more and more generations who consume entertainment digitally come of age. Younger folks are used to watching stand alone events on their devices without the trappings of crowds.

  40. grgo8985 says:
    May 22, 2023 at 8:18 pm
    Mark Cuban’s crystal ball prediction is more true by the day
    _______________

    Cuban made his now infamous ten year prediction in 2014. He’s running out of time to be correct.

  41. The fans haven’t mattered for decades. Smarten up chumps, but keep buying the merch.

  42. grgo8985 says:
    May 22, 2023 at 8:18 pm
    Mark Cuban’s crystal ball prediction is more true by the day
    ——————————————————————-
    Correct!!

    They keep diluting the product.

    They can do this but we are tortured with Dallas and the Lions every Thanksgiving like it is something sacred?

  43. “Mark Cuban’s crystal ball prediction is more true by the day”

    LOL! The NFL, of course, is even more popular now than it was when he made that typically idiotic comment. And with the flexing, ratings couldn’t possibly be anything but higher as a result. When has Cuban been right about anything? He bought the Mavs when they already had Dirk. Then he let Nash walk when he wanted to stay because he was getting old. Nash won the next two MVPs and finished 2nd the third year. Then he lucks into Tyson Chandler because of a failed physical and canceled trade, wins a ring, and breaks that team up immediately to chase LeBron. Like that was EVER going to happen. Most recently he lucks into Luka, gets to the WCFs, makes a lowball offer to Brunson, then trades away his only wing defender for a loser who doesn’t do ANYTHING that Luka didn’t already do better, thus missing the playoffs. He is almost always wrong and not very smart. So is anyone who bets against Goodell. There’s a reason the owners pay him $50M a season and are happy to do so. He’s the most successful commish in sports history by far.

  44. For the NFL it is all about money. They do not care about the fans of their league

  45. The NFL has cared less about fans who actually show up for games for quite some time now. It’s all about putting boring games in prime time for ratings. More games in prime time does not make for better football. It seems they’re just watering the product down, like a TV series that has hung on one season too many

  46. it has always been a middle finger to in-stadium fans. This is nothing new. The NFL cares nothing about the fans who go to the games, only about the fans watching the games on TV. There is more revenue there. If the NFL cared about existing in-stadium fans they would not be taking games away from them and sending them to foreign countries!

  47. Again. Streaming is pathetic. It causes delays with live-betting odds. Flexing destroys the fans ability to travel afar to attend games. Someone needs to get this guy out of the football office..

  48. This will allow manipulation of betting lines. House always wins, follow the money.

  49. It’s kind of fun watching the NFL die a slow death. As I get older, it means less and things like this just make it easier not to watch. Here’s what I believe the NFL doesn’t get: The older base of fans were loyal, faithful and loved the game. The fan today is more casual and often interested only due to gambling and fantasy football. They will be the first to leave when not being appeased. So it’s only a matter of time for them. For me it’s almost here.

  50. Really rich(no pun intended). The NFL holds cities hostage to build multi-billion dollar stadiums for the “fan experience”, then turns around and flips the residents the bird, making it hard for them to arrange to put their butts in the seats of said stadium after the NFL collects their ticket cash. Sprinkle in the suite and PSL owners who may use those to entertain clients, who then have to rearrange their calendars or cancel, leaving the suite/PSL owner having paid for basically nothing.
    What it will come down to, at some point, is a boycott or “sit-out” of a game or games to send a message to Goodell, et. al.
    The goose that lays the golden egg has it’s neck on the chopping block and the NFL is sharpening the axe.

  51. Fans cry.
    Owners laugh.
    Sport continues to grow exponentially.

    Small vocal minority spends and watches less and nobody cares.

  52. Imagine playing Sunday night and being flexed into Thursday- or after a trip to London- wow

  53. After 30 years of being a season ticket holder…. I see the light at the end of the tunnel. The league/owners no longer value Season ticket holders nor do they much value TV fans but they see them as necessary to keep getting those lucrative TV deals.

  54. That middle finger thing by the NFL towards in-stadium fans seems to be a growing trend.

  55. I can’t imagine that this will be good for in-stadium attendance. So, what, we’ll see better TNF games but the stadiums will be half empty? I hope the NFL is ready to refund tickets for fans who can’t attend games where the date is changed, and I’m wondering if there will be a class action lawsuit by those who can’t get refunds on hotel rooms or other things booked in advance.

  56. Well this is easy. No one go to that game regardless, that way the stadium is empty and the NFL will get hit in their pockets which is all they care about.

  57. Guess what? The NFL is a business who wants to maximize revenue, just like every other business. So is Amazon. I do not begrudge them one bit for this. They are giving teams (and fans) at least 28 days notice. As a season ticket holder, it doesn’t bother me one bit. I hope one of our games gets flexed to Thursday night.

  58. I assume there will always be local fans who buy the changed-times tickets at discounted prices, but if stadium attendance actually starts to decline because of game-date uncertainty, it’s also a middle finger to the local vendors who support game-days.

  59. I always love seeing the mark cuban quote anytime there is a negative article about the NFL. 2022 revenue was 18 billion dollars and the average value of a team is 4.47 billion. They are doing just fine.

  60. This is what concerns you about the NFL? I love the idea of flex schedule. Who cares if a fan has to change their plans. It won’t take a nuclear engineer to change from one day to the others. I want to watch the best games and the NFL is trying to give the television audience just that. Overall, a very very very small number of in-person fans will have difficulty changing the day they go to watch the game they bought a ticket for.

  61. I hope the NFLPA gets an eventual say in this. Florio is 100% right here.

  62. Simple way to give the finger back to the NFL and Amazon…don’t watch the flexed games

  63. Sad. I travel to 3-4 away games a season and attend all of our home games. They seem like they want me to stop going to the games.

  64. Every game matters but sooner or later teams will start rolling out a pre season type roster for these Thursday games. Give the starters another built in bye. You almost have to with a 17 game schedule and possibly multiple Thursday games. It’s about the war, not the battle sometimes.

  65. As a Packers fan who has to drive five hours (one way) to get to Lambeau, I believe my trip last season will have been my last. Booking a room in Green Bay (most want 2 nights guaranteed) is harder than getting a game ticket! I’m positive you won’t be able to shift your reservation at the drop of a hat from Sunday to Thursday let alone figuring out your work schedule, daycare or just life happening. For years, my one trip a year was a highlight of the fall season. Thanks NFL for being the start of your own demise with many fans in my situation, you’re now one thing off my list of things to do!

  66. And yet those paying fans will whine and complain, but then put out the money to go anyway or stay longer whatever. Thus showing the NFL they can do whatever. If people stopped paying the prices and doing it things would change.

  67. NFL is seriously playing with fire here. Imagine you’ve planned an expensive family trip to one of these expensive games, lots of travel and coordination. NFL pulls the rug out at the last minute. I’d never go to another NFL game in my life. I get that the TV viewing audience is king, but you can’t do this to the die hard fans who show up for games.

    ——————-
    It wouldn’t be at the ‘last minute’. The decision must be made at least 28 days before the game. Frankly anyone who is spending money on an ‘expensive family trip’ is foolish to not spend the extra few dollars on trip insurance.

  68. This is what concerns you about the NFL? I love the idea of flex schedule. Who cares if a fan has to change their plans.
    ============

    The League should care.

    Watch what happens when passionate fan bases stop showing up for road games.

    Watch season ticket holders fall off by the thousands beacuse they cant sell their seats to Steelers, Packers, Chiefs fans.

  69. The least essential fans in the NFL’s view are those who pay money to attend games. Ever been to a Super Bowl? It’s virtually unwatchable in person.

  70. gotitan says:
    May 23, 2023 at 9:37 am
    Sad. I travel to 3-4 away games a season and attend all of our home games. They seem like they want me to stop going to the games.
    ////
    Dramatic much? If this is truly what you do, then you probably spend about $20k a year on the nfl. But you’re just going to give all that up because a game might be flexed? Stop it. No you are not. What are you going to do…stay home and spend time talking to your family instead? Nah.

  71. I hope all of you who don’t like this won’t watch either of the games that get flexed — the one on Thursday and the one on Sunday.

  72. “However, the issue is the optics of the broadcast. Many viewers are conditioned to seeing the crowd, the sounds and sights of the game.”

    You’re not seriously suggesting that this move will stop people from attending games, are you?

  73. These are the same owners who will black out a game if the stadium isn’t sold out. Can’t make this stuff up.

  74. gridirongrate says:
    May 23, 2023 at 12:19 pm
    “However, the issue is the optics of the broadcast. Many viewers are conditioned to seeing the crowd, the sounds and sights of the game.”

    You’re not seriously suggesting that this move will stop people from attending games, are you?
    ____________

    Not at all. That statement was in connection with the point of people watching on television, not those attending games.

  75. throwslikeagirl says:
    May 23, 2023 at 9:49 am
    As a Packers fan who has to drive five hours (one way) to get to Lambeau, I believe my trip last season will have been my last. Booking a room in Green Bay (most want 2 nights guaranteed) is harder than getting a game ticket! I’m positive you won’t be able to shift your reservation at the drop of a hat from Sunday to Thursday let alone figuring out your work schedule, daycare or just life happening. For years, my one trip a year was a highlight of the fall season. Thanks NFL for being the start of your own demise with many fans in my situation, you’re now one thing off my list of things to do!

    102Rate This

    —————————————————————————————–

    Some people just want something to complain about. If you’re that worried about a game you’re going to being flexed, its pretty simple, buy tickets to a game that doesn’t happen in weeks 14-17. You called it a “fall trip” in your post so the game you would be going to would more than likely be before flex scheduling was even a possibility anyways. Of the 8-9 possible home games you will still have 6 or 7 games to choose from but, like I said, some people just want something to complain about.

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