NFL will be back at table for next TV deals sooner than most realize

NFL: NOV 20 Chiefs at Chargers
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The NFL’s new wave of TV deals officially start in 2023. Often, media reports on the subject will mention that they run through 2033.

They do. And they don’t.

The NFL has a one-way out after seven of 11 seasons. That gives the league the unilateral ability to pull the plug and return to the table — on any, some, all, or none of the TV deals.

Those seven years will fly by. And the world of broadcasting will keep changing, dramatically, between now and then.

As explained last night, recent changes to the Thursday night package aren’t about the company that currently holds those rights but the next contract for those rights. And for other streaming packages that will be sold to TV networks and/or streaming platforms.

The league wants and needs to have everyone at the table in 2029, if they pull the plug on one or more of the TV packages and put them out to bid. CBS, ABC, NBC, Fox, ESPN, TNT, Amazon, Peacock, YouTube, Netflix, Disney, Hulu, whoever.

The league surely wants to take another bite at the multi-billion-dollar apple four years early. They’ll do it if they can get more than they’re due to receive. The next seven years will be about laying the foundation for that final outcome, starting with the Thursday night overhaul that happened in March and earlier this week.

7 responses to “NFL will be back at table for next TV deals sooner than most realize

  1. The NFL loves money. I’m aware how capitalism works, but the NFL really loves money. I imagine the NFL going full Scrooge McDuck and swimming in their vault full of money.

  2. Seeing the next round where their is little bidding if any, by that time there will only be a few streaming services as the big ones buy up the little ones/ little ones go bankrupt and network TV may not be willing to fork out all that cash for what by that time will be something close to flag football. The biggest issue that the NFL seems to not get in all their greed, the only reason, and it is the only reason, they are popular is because it is free and easy to get over network TV. Make it cost money behind a paywall and harder to watch lose all those viewers, about 10 million for that Sunday night game, who simply just watch the games because nothing else is on or it is crappy weather Sunday. It is fairly easy Amazon, who already has 200 million users to easily click on the game, had about 5 million viewers or so that is the true NFL market, which is not worth that much.

  3. Remember, in 2010, when NFL revenues were $8.5B, Goodell set a revenue target of $25B by 2027. Pretty much every decision made since 2010 seems to be about meeting that target.

  4. Sure.

    The need to roll out the Wednesday, Friday and Saturday Night packages.

  5. Sure would be nice if they could figure out how to start broadcasting in 4k…

  6. billshistorian says:
    May 25, 2023 at 10:25 am
    The NFL loves money. I’m aware how capitalism works, but the NFL really loves money. I imagine the NFL going full Scrooge McDuck and swimming in their vault full of money.


    Anything that is taken to an extreme can cause issues.

    How many times have you seen a fantastic product put on the market that sells great, until someone says, “if only we cut a corner here or there, we can maximize profits even more.”

    The end result is that the steady flow of golden eggs that were being laid increases in the short term. But in the long term, the quality of those eggs goes down, and there eventually becomes less and less demand for them, and the product turns to garbage..

    Does anyone honestly think that any streaming service that takes on a huge financial commitment to the NFL, won’t see those streaming services costs skyrocket? How could they not? And there will be consumers who can easily dump that streaming service and move on to something cheaper. Those losses in streaming revenues need to be made up somehow.

    The most expensive thing in cable is sports. Reportedly, ESPN is getting paid a butt load compared to the cost of the other non-sports standard cable channels, even from people that don’t watch it. It is part of the cable bill.

  7. There are a lot of people that have no interest in sports, and if they have the option to not subsidize the cost of airing it by going with another streaming service that doesn’t offer sports and/or costs less even if it does offer some sports, that is most likely what they are going to do.

    Streaming prices will go up. Right now, there are too many streaming services and most likely not enough people signed up to watch them all. At some point, I would expect to see some consolidation, a reduction in the number of streaming services.

    The more options consumers have, the lower the costs. Fewer options, higher costs.

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